helping brands grow with data-driven strategies.

The first Google Marketing Platform Partner in Ireland with Certifications across Google Analytics, Google Tag Manager & Google Ads.

Best Specialist Agency Winner – Digital Media Awards 2025 🏆

100+ clients

levelled up their data-driven marketing with us in the last 12 months. Are you ready to join them?

What does GlowMetrics actually do?

Measurement, Insights, Action

Digital
Strategy
  • Channel & Budget Strategy

  • Privacy First, Firsty Part Data
  • Practical Digital Roadmaps

Analytics & Measurement
  • Tagging Architecture via GTM

  • Pixels & Conversion Tracking

  • First-Party Data Pipelines

Creative Production
  • Data-driven Creative Testing

  • Production at Speed

  • Ad-to-Page Alignment

Campaign Activation
  • Campaign Builds

  • Audiences & Budgeting

  • Conversions & UTMs
Campaign Management
  • Ongoing Monitoring
  • Smart Adjustments

  • Regular Communication

Reporting & Dashboards

  • Customised Dashboards

  • Unified Reporting
  • Visual Storytelling

Optimisation & Testing

  • Evidence-led A/B Testing

  • Experimentation at Scale

  • Search Engine Optimisation

Digital Training Courses
  • Hands-on Workshops
  • Playbooks & SOPs
  • Embedded Coaching

30+ Years

Combined Experience

Why work with GlowMetrics?

From the kitchen table in 2014 to Multi-Award Winning Google Certified Partners in 2025!

Our team is packed with digital experts with a wealth of knowledge and experience in Digital Analytics and Digital Marketing, who are incredibly dedicated to helping our clients succeed in the digital world.

  • Decades of experience throughout the team

  • Certified across the Google Marketing Platform

  • Multi-award winning digital specialists

GlowMetrics Mission

Mission Statement

To empower brands to make smarter marketing decisions by combining data-driven insights with creative execution – proving that great marketing isn’t just seen, it’s measured.

Google Partners (certified in GA4, GTM & Ads)
GlowMetrics Purpose

Why We Do What We Do

To provide transparent expert advice to clients, with an unbiased, data-led perspective.

To leave a positive impact on the digital analytics and marketing industry in Ireland and beyond.

To raise awareness of the benefits of data-driven decision-making, improving efficiencies and performance for businesses that need it most.

analytics + Creativity = Measurable Impact
GlowMetrics Values

What We Stand For

Clarity: We make data simple & actionable.

Creativity: We use insights to fuel bold campaigns.

Trust: We prove results with evidence, not empty promises.

Growth: We help clients scale & keep scaling ourselves.

People: We’re approachable, human, and collaborative.

A small but agile team – human, approachable, results-driven

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awards & Accreditations

Our team has been consistently producing award-winning work for years – but don’t just take our word for it – here’s the proof!