Optimise your website and marketing campaigns by understanding your customer journeys better – with Ireland’s leading digital analytics agency
When you work with a Google Marketing Platform Partner, you’re working with an agency who has certified expertise in Google’s suite of analytics & marketing products.
Work with usGoogle Tag Manager
We use Google Tag Manager to inject richer data into your digital ecosystem – configuring your analytics tags and conversion tracking pixels from a user-friendly interface.
Google Analytics (GA4)
We help use the data collected in Google Analytics (GA4) to analyse website and marketing performance to make better data-driven business decisions.
Looker Studio
We use Looker Studio (formerly Google Data Studio) to create fully customisable, interactive, and automated dashboards, visualising your data and streamlining reporting.
Google Ads
Our team of Google Ads certified experts can help drive awareness, traffic and conversions through Google Ads paid campaigns.
Paid Social
Target customers based on their interests, occupations or your existing followers with Meta Ads (Facebook, Instagram, Messenger), LinkedIn Ads and other social platforms.
SEO
Make sure your site is visible. Help increase your presence, subsequent traffic and conversions via organic search results.
What We Do
Digital Analytics
Helping you to collect, expand, analyse and visualise your website data to personalise and enhance user experience, maximise return on ad spend and
improve conversion rates.
- Google Tag Manager
- Google Analytics (GA4)
- Looker Studio
- Conversion Rate Optimisation
Digital Marketing
Auditing, creating, optimising and managing digital marketing campaigns using the Google Ads and Social network ad platforms to help your business grow online.
- Google Ads Management
- Search Engine Optimisation
- Social Ads Management
Digital Training
Empowering you with the skills to help use Google’s Analytics products better and run intelligence-based digital marketing campaigns to improve your digital presence online.
- Google Analytics Training
- Google Tag Manager Training
- SEO Training
- Looker Studio Training
- PPC Training
Client Success
Industry News & Insights
Keep up to date with the latest industry news - created by the GlowMetrics team
Posted by
Georgia Sloan
Mar 12th 2024
Digital Analytics Insights
5 min read
Tracking Website Conversions in Google Ads using Google Tag Manager
NOTE: The New Google Ads Design will be enforced sometime this year so we will be using the new interface What is a conversion? A conversion is an important interaction...
Posted by
Georgia Sloan
Mar 6th 2024
Digital Analytics Insights
3 min read
Adding a Google Ads Conversion Linker tag using Google Tag Manager
Before you can start tracking Google Ads Conversions using Google Tag Manager, a Google Ads Conversion Linker tag must be in place on every page of your site that a...
Posted by
Hannah Magorrian
Feb 29th 2024
Digital Analytics Insights
3 min read
Creating Custom Groups in Looker Studio
If you are a seasoned Looker Studio user, you are probably already familiar with creating custom groups in your data using calculated fields and CASE statements - but did you...