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This Is My Story
GlowMetrics started on the back of a wealth of digital marketing experience and by a drive to ensure businesses get the most out of their marketing campaigns through better measurement.
For many businesses, their investment in digital activity- whether it be to drive customers to a website, social media property or in store- was a key part to their overall growth strategy, yet feedback showed they felt overwhelmed when looking at the sheer amount of data produced from digital channels and campaigns. They were struggling to get any real meaning to what their customer wanted, expected and needed.
So GlowMetrics was set-up to help businesses break down the data, and produce actionable insights that a business can use to better power their digital properties, producing more effective and trackable marketing campaigns.