Who we are…
GlowMetrics started on the back of a wealth of digital marketing experience and by a drive to ensure businesses get the most out of their marketing campaigns through better measurement.
And today we still all hold that same value – using what we’ve learned to help our clients excel online.
With decades of experience behind us, we have pivoted and upskilled along the way. We all have our own areas that we specialise in, but teamwork makes the dream work – we each have a responsibility to ensure both individually, and as a team, we follow our chosen areas to keep up to speed with an ever-evolving digital landscape.
We all started on different paths with a diverse range of studies behind us – from Drama, Culture, and Languages, to Psychology, Media Studies, and Marketing. This allows us to draw from various backgrounds and areas of expertise when it comes to our digital projects. These multidimensional and transferable skills are hugely beneficial when approaching a wide array of project requirements and client needs.
Our Team
Joanne Kearney
Managing Director
Michael Wilson
Digital Analytics Director
Nicola Bell
Digital Team Lead
Conor Ross
Digital Analytics Manager
Kyle Crooks
Digital Marketing Executive
Anna Growcott
Digital Marketing Executive
Hannah Magorrian
Digital Analytics Executive
Georgia Sloan
Digital Analytics Assistant
Partnerships & Accreditations
These are the companies we partner with or are accredited by:
Industry News & Insights
For the latest industry news and insight - pop over to our GlowMetrics blog
Posted by
Georgia Sloan
Mar 12th 2024
Google Ads
5 min read
Tracking Website Conversions in Google Ads using Google Tag Manager
NOTE: The New Google Ads Design will be enforced sometime this year so we will be using the new interface What is a conversion? A conversion is an important interaction...
Posted by
Georgia Sloan
Mar 6th 2024
Google Tag Manager
3 min read
Adding a Google Ads Conversion Linker tag using Google Tag Manager
Before you can start tracking Google Ads Conversions using Google Tag Manager, a Google Ads Conversion Linker tag must be in place on every page of your site that a...
Posted by
Hannah Magorrian
Feb 29th 2024
Google Data Studio
3 min read
Creating Custom Groups in Looker Studio
If you are a seasoned Looker Studio user, you are probably already familiar with creating custom groups in your data using calculated fields and CASE statements - but did you...