About Our Team

Meet the GlowMetrics Team - All Google Analytics Qualified!

Joanne Casey

Managing Director    email linkedin-tiny twitter_Button_20x20Google Analytics Individual Qualification

Specialises in: SEM / Web Analytics / Digital Training / Digital Strategy

Joanne has over 9 years’ experience working on digital marketing campaigns, specialising in search strategy, conversion optimisation, econometric modelling, web analytics and usability. She has executed and managed many large scale campaigns across the UK and Ireland for a number of clients including TV3, Trader Media Group, Betfair, Tourism & Discover Ireland, O2, Vodafone, P&G, Siemens, Sage, uSwitch, Electric Ireland and Kraft. 

Joanne is also an experienced trainer having developed many customised corporate training schemes and regularly speaks at digital and analytics events across Ireland and the UK. She has a particular interest in ensuring clients get the best return on investment from offline and online campaigns and is currently in the process of building analytics software to integrate, evaluate and optimise marketing performance.  

Michael Wilson

Digital Data Analyst   email linkedin-tiny twitter_Button_20x20Google Analytics Individual Qualification

Specialises in: Social Media / Web Analytics / Google Tag Manager / Social Analytics 

Michael has a BA (Hons) in Social Anthropology, Cultural & Media Studies from Queen’s University, Belfast and has worked in various roles in the broadcast and entertainment sectors. His first role after finishing University was at Channel 4 as an Information Officer. He then went on to work for Electronic Arts and Microsoft as a Community Moderator.

Prior to joining GlowMetrics, Michael returned to Channel 4 as a Social Media Analyst where he introduced a range of social analytics services. In addition, he managed the implementation of social media as a new communication channel for C4’s Viewer Enquiries department from initial setup, delivering training and ongoing support. As a result of his work for Channel 4, he was shortlisted for a Social Media award at Marketing Week’s Data Strategy Awards 2014.

Chloe McKaig

Digital Marketing Assistant   email 

Specialises in: SEM / Web Analytics 

Chloe is a Digital Marketing Assistant at GlowMetrics and is currently studying Business Economics at Queen’s University Belfast. She brings with her previous experience from working in the marketing department at Stena Line and is currently studying to become individually qualified in Google AdWords and Analytics.

She has a strong interest in marketing, gaining experience through studying marketing modules in her course at university, along with an interest in the internet. She is keen to progress in her digital marketing role at GlowMetrics by developing skills in SEM and SEO.



Eimear Casey

Digital Analytics Executive    email  twitter_Button_20x20Google Analytics Individual Qualification

Specialises in: SEM / Analytics 

Through her work in GlowMetrics, Eimear has pursued opportunities to become actively involved in the initiatives of online marketing and measurement of business performance. She helps organise Digital Analytics event Measurebowling Dublin and Belfast and manages paid search campaigns using digital statistics to measure and optimise digital campaign spend.

She uses Google Analytics daily and contributes to digital analytics audits helping measure a business’ advertising, while identifying customer segments and opportunities.

Stephanie Allen

Digital Analytics Executive   email linkedin-tiny 

Specialises in: Web Analytics 

Stephanie has a BSc (Hons) in ITMB from Northumbria University, and is currently studying a MSc in Marketing at Queens University, Belfast. She is currently undertaking an internship with GlowMetrics as part of her MSc to gain a deeper insight into the digital marketing and digital data industries, and has previous experience as a Business Analyst at GSK where she worked on a variety of projects both technical and business orientated.

With a particular interest in digital marketing and analytics, Stephanie is keen to both apply and expand her knowledge through work at GlowMetrics, and is currently studying towards becoming individually qualified in Google Analytics and AdWords.



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