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Posted by
Nicola Russell
Apr 22nd 2024
Digital Marketing Insights
4 min read
PPC Espionage: How to Spy on Your Competitors’ Ads
In PPC, staying ahead of your competitors requires more than just intuition; it demands strategy, insight, and a little bit of spying. Yes, you read that right - PPC espionage....
Posted by
Georgia Sloan
Mar 28th 2024
Digital Analytics Insights
2 min read
The Discrepancy Between LinkedIn’s ‘New Followers’ Metric and Actual Page Growth
Have you been using LinkedIn's analytics to track your page's New Follower growth, only to find yourself scratching your head when the numbers don't quite add up? If so, you're...
Posted by
Nicola Russell
Mar 26th 2024
Digital Marketing Insights
4 min read
From FID to INP: Understanding Google’s Update to Core Web Vitals
On 12th March 2024, Google announced a significant update to their user experience metrics, known as Core Web Vitals, by replacing First Input Delay (FID) with Interaction to Next Paint...
Posted by
Georgia Sloan
Mar 12th 2024
Digital Analytics Insights
5 min read
Tracking Website Conversions in Google Ads using Google Tag Manager
NOTE: The New Google Ads Design will be enforced sometime this year so we will be using the new interface What is a conversion? A conversion is an important interaction...
Posted by
Georgia Sloan
Mar 6th 2024
Digital Analytics Insights
3 min read
Adding a Google Ads Conversion Linker tag using Google Tag Manager
Before you can start tracking Google Ads Conversions using Google Tag Manager, a Google Ads Conversion Linker tag must be in place on every page of your site that a...
Posted by
Hannah Magorrian
Feb 29th 2024
Digital Analytics Insights
3 min read
Creating Custom Groups in Looker Studio
If you are a seasoned Looker Studio user, you are probably already familiar with creating custom groups in your data using calculated fields and CASE statements - but did you...
Posted by
Anna Growcott
Feb 9th 2024
Digital Marketing Insights
5 min read
Is Social Media The New Search Engine?
With more people increasingly turning to alternative platforms to find information, it’s no surprise that TikTok has emerged as one of the go-to platforms for finding specific and authentic recommendations...
Posted by
Kyle Crooks
Feb 8th 2024
Google Ads
6 min read
4 More Ways to Optimise a Google Ads Performance Max Campaign
Back in 2022, we published a blog on 9 Ways to Optimise a Performance Max Campaign, though since then Google has developed the campaign type and we have learned more...
Posted by
Georgia Sloan
Jan 26th 2024
Digital Analytics Insights
7 min read
How To Track Top Navigation Menu Clicks via Google Tag Manager
In the dynamic world of online presence, understanding how users interact with your website is paramount for success. Enter Google Tag Manager (GTM), a game-changing tool designed to simplify the...