Our Analytics services fall into 5 categories:
Google Tag Manager
We use Google Tag Manager to inject richer data into your digital ecosystem – configuring your analytics tags and conversion tracking pixels from a user-friendly interface.
Google Analytics (GA4)
We help use the data collected in Google Analytics (GA4) to analyse website and marketing performance to make better data-driven business decisions.
Looker Studio
We use Looker Studio (formerly Google Data Studio) to create fully customisable, interactive, and automated dashboards, visualising your data and streamlining reporting.
Conversion Rate Optimisation
We use tools such as Optimizely & Hotjar to enhance user experience and conversion rates on your website.
Training
We provide custom built training courses crafted around the Google Marketing Platform.
Read our blog for the latest news and views on the digital industry.
Posted by
Michael Wilson
Mar 8th 2015
Digital Analytics Insights
2 min read
Lifetime Value (Beta) – New Google Analytics report!
Another new report has popped up in some of our clients’ Google Analytics accounts recently – the Lifetime Value report. It’s still in Beta and currently only available for ‘app’...
Posted by
Anna Growcott
Oct 13th 2017
Digital Marketing Insights
2 min read
How to Link To LinkedIn from Data Studio
Googles relatively new tool, Google Data Studio, allows you to create branded reports with beautiful data visualisations to share with your clients. Not heard of Google Data Studio? Check out...
Posted by
Nicola Russell
Feb 23rd 2021
Digital Marketing Insights
4 min read
Exclude Mobile App Placements in Google Display
Display ads can be an extremely useful part of any Google Ads campaign. Not only do they offer a more cost-effective reach than a Google Search campaign, but they also...
Clients that we work with
GlowMetrics Awards
From our first EirSpider win to Digital Media award nominations - we pride ourselves on creating award-worthy work!