Google Tag Manager Training - Bespoke Courses to Suit your Requirements & Skill Level

Google Tag Manager is something we specialise in.  Not only are we a Google Analytics Certified Partner, we’re also a Google Tag Manager Certified partner too.  There’s only two companies in Ireland who’ve achieved this – and we’re the only one in Northern Ireland.

Partner profile:

We’ve worked with clients such as VHI, Griffith College, Silicon Republic, Chartered Accountants Ireland, Newstalk, 98FM, Today FM, Friends First, Meetings Booker, Kainos, IBEC and others across the banking and automotive sectors to set up tags for their website, ensuring their tracking requirements were met according to best practices – all via Google Tag Manager.  Why not read our testimonials?

Each of our clients has a unique website, with unique requirements.  There’s no one-size-fits-all solution when it comes to web tracking (wouldn’t it be great if there was?!), so we don’t believe in generic training programmes – we tailor our agenda to fit your needs based on your KPIs, your existing level of knowledge, your website, and the job roles of those attending the training.


As an example, here’s what a typical agenda may look like:-


Tag Implementation Strategy

What to Track and How?

Introduction to GTM: Tags, Triggers and Variables

Benefits of using GTM, Terminology, Getting Started.

Example Tags

Real life Examples – Adwords, Tracking Button Clicks, Downloads and more.

Handy Hints

Some handy tips, tricks and tools to make your tagging easier.

Testing & Debugging

How to make sure everything works!


We’ll always have practical hands-on work, breakout sessions, Q&A’s and you’ll go away confident in setting up your own tags.  We’ll also provide support after the training should you need any further help.


Sound good? Get in touch!

Benefits of taking GTM training with GlowMetrics:

Cost Savings

Customised Training Courses

Includes 1 Month's Support

Are You Ready to Start Working with Us?

Contact Us Now
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