Client Testimonials

Since March 2013, GlowMetrics has worked with a wide range of businesses in a number of sectors across Ireland, the UK and world-wide supporting and developing their digital activities. Find out below what some of our clients had to say about us below:


We’ve worked with GlowMetrics since 2016 developing customized Google AdWords training for ŠKODA dealers. The feedback from dealers has been fantastic with dealers starting to invest in AdWords and see the benefits for their business. GlowMetrics have been fantastic to work with and we look forward to continuing to work with Joanne and her team in the future.

Eimear Walshe, Marketing Communications Manager

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Speedy Reg

We’ve worked with GlowMetrics for over a year now – we started with a SEO audit before they took over monthly management of our SEO. Just last month we achieved the highest organic traffic levels since mid 2012. They have also recently been helping us build on our social presence and organic social traffic has risen 969%. We would highly recommend GlowMetrics to anyone looking to grow and measure their online presence.

Jayne Henry, Sales Department

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Portsalon Luxury Camping

GlowMetrics designed and implemented a digital campaign for us during 2016. We found Joanne and her team to be very professional and thorough. They took on the attention to detail needed when we were so busy with the day to day running of our business. Traffic to our website continues to increase and our search engine rankings are good which is so important for a small business like us in a competitive market. We look forward to working with them again through 2017.

Helen Haworth, Owner

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EyeLids Reading Glasses

We have been working with GlowMetrics for a year now.  We are very pleased with their attention to detail and we feel at times that Eyelids Reading Glasses is their company.  Communication and response to emails, is prompt and clear.  Their understanding of digital marketing is up to date with current trends and fits our requirements.

Natalie Counahan, Owner

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GlowMetrics takes the time to understand my business. They recognise when to make changes and have given me great advice on how to create SEO friendly content. They are consistent with regular reports and recommendations. I would highly recommend Joanne and her team for analytics, digital marketing and training.

Sarah Woods, Managing Director

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SEAT Ireland

We worked with GlowMetrics to help plan and deliver a customised Google AdWords training programme for SEAT dealers. This training allowed dealers to realise the benefit of investing in AdWords and demonstrated when and how it can be used to facilitate a car buyers journey online. The training was well received and as a result we now have 6 dealers investing in and managing their own AdWords accounts.

Joanne Hurley, CRM and Digital Marketing Manager

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GlowMetrics worked with Barnardo’s to help clean up and improve our Analytics account, and also to put stronger strategies in place for analysis and optimisation.  They gave very welcome clarity to this area and clear, actionable directions for improvements.  The custom training they provided really helped to enhance our team’s confidence in working with analytics. GlowMetrics also went well above and beyond, and were really helpful with a lot of random questions! We were really happy with the service provided and the outcome of our project.

Jean O’Brien, Online Executive

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Griffith College

I cannot fault the service provided by GlowMetrics to date. The quality of their reporting and quick response times has enabled us to keep on top of any issues, bugs or confusion we sometimes have trying to interpret the data. We are now in a much stronger position to make better marketing decisions as a result of their excellent service.

Rob Hough, Digital Marketing Strategist

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GlowMetrics have been a great partner to us this year as we try to both improve and develop our analytics strategy. They’ve helped drive a better focus on optimisation and efficiency across our web platforms.

Maeve O’Gorman, Digital Strategy Manager

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Fine Gael

We appointed GlowMetrics to run part of our 2016 digital election campaign. The GlowMetrics team were very timely in their response to emails, proactive in coming up with new ideas throughout the duration of the campaign and had great attention to detail when it came to tracking campaign performance.

Jennie O’Reilly, Acting Head of Digital

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Silicon Republic

We used GlowMetrics to help us manage our Analytics as we transitioned to our new platform. The GlowMetrics team are responsive, professional, a pleasure to work with and very good at their craft.

Darren McAuliffe, Publisher

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98FM had recently moved into a space where data analytics was becoming more important to our business decisions, particularly our marketing plans. By working with GlowMetrics, we were able to have greater insight into our online users, how they were accessing our content, how they were engaging with it, and what their actions were as a result of seeing it. These insights allowed us to make more informed decisions with our digital marketing and has helped us improve our user experience considerably in order to increase our online listenership particularly. GlowMetrics have been fantastic at advising us on tailoring our analytics to report on what’s relevant to us and to our audience.

Kathryn Ryan, Marketing Manager

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IBEC has worked with GlowMetrics on a number of analytics and digital marketing projects- from ensuring our websites are fully trackable to auditing our Google Adwords accounts and running digital marketing campaigns across multiple platforms.

We have found them very professional in their approach and delivery of each project and alongside executing digital marketing campaigns they have also worked at sharing their knowledge throughout the team which we found very beneficial. We would highly recommend working with GlowMetrics.

Sarah-Jane Willoughby, Head of Marketing

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Ulster University

We commissioned GlowMetrics to deliver a series of 10 training courses and e-learning videos as part of the EU-funded Honeycomb – Creative Works Programme. Satisfaction ratings for GlowMetrics courses were exceptionally high – 9 out of 10. We were very pleased with the professionalism of the entire team. They displayed in-depth, practical knowledge of their subject matter. The e-learning materials which GlowMetrics developed exceeded expectations.

I would not hesitate in recommending GlowMetrics to any organisation.

Camilla Long, Industry Advisor

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GlowMetrics helped us find new markets, assisted with efficiencies and skillfully employed new technologies to help better monitor and market project initiatives.

Niall Drew, Economic Development, Armagh City, Banbridge and Craigavon Borough Council

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Landmark Digital

We used GlowMetrics in 2014 for Adwords training and Beginner and Advanced Analytics training across our offices in Cork and Dublin. We were able to tailor two separate training sessions to cover two different groups of users in house, some with little to no experience of analytics and some with quite a bit of experience who needed to drill down further. Joanne is an excellent trainer, she connects with her audience very well and delivers the content in a user friendly way, our staff left with a better understanding of how analytics works and more importantly how they could use it on a practical level. She was able to travel between both offices and was always at the end of the phone or email for follow up questions. I wouldn’t hesitate to recommend GlowMetrics to anyone seeking training, advice or consultancy, she knows her stuff!

Vicki O’Callaghan, Landmark Digital

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BiznetCork Skillnet, Cork Chamber

We have worked with Joanne in GlowMetrics several times in the last few months and have found her to be extremely professional at all times. The feedback we received from her Google Analytics training courses has always been extremely complimentary and customers have found her training extremely beneficial.

Aoife Dunne, BiznetCork Skillnet / Cork Chamber

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Calor Gas

We worked with GlowMetrics on an analytics project for Calor Gas, Joanne and her team provided great insights and expert knowledge, I would highly recommend them. The training was also excellent.

Mary Geraty, Communications Manager

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We have had great success working with GlowMetrics over the past number of months as they carried out a full analytics audit for 4 of our department websites. They are very thorough in their work and have a great way of explaining the results to staff who are both beginner and advanced users of Google Analytics. Their experience, ability and knowledge is evident in the way that they work and deal with the various teams throughout the company. They have also provided Google Analytics training to a number of key staff members which has empowered them to keep a closer eye on the stats and to optimise their marketing efforts towards improving on results. I would highly recommend GlowMetrics to anyone looking for analytics advice.

Susan Whyte, Digital Marketing

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We engaged with GlowMetrics in order to expand our knowledge and use of Google Analytics. The engagement exceeded our expectations and we were provided with comprehensive reporting and advice. GlowMetrics also assisted our web agency with implementation guidance. I would highly recommend GlowMetrics.

Sheila Carroll, Marketing Executive

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Electric Ireland

I brought Joanne in to do some training with our Marketing Team. She is an excellent teacher, with a very easy and accessible style and she helped our team become very comfortable with PPC and Google Analytics very quickly. Joanne has great experience and technical skill which she shared very generously over three days. I would recommend her highly.

Edel McCarthy, Digital Marketing Manager

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Although we’ve only been a customer for a short time, I can tell you already that we are very happy with the skill set, knowledge and customer service we receive from GlowMetrics. It is rare to find a consultancy who can not only help us get the most out of Google Analytics, but more importantly can help us tease out what the numbers are telling us, which numbers to really focus on, and use the analytics to both formulate and execute a viable, ongoing optimization strategy.

Eoin Clarke, Country Manager (Ireland)

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Digital Marketing Institute

Joanne Casey has consulted and lectured for us here at the Digital Marketing Institute. Her in-depth knowledge and understanding of Analytics is second to none. She has an ability to work through complex data and interpret it into meaningful results so that Marketing activities can truly be measured and ROI determined. She is professional, diligent, meticulous and patient in all her work. As a lecturer in Search and Analytics, Joanne has always performed exceedingly well and has proven to be very popular with our students at both Professional Diploma and Postgraduate level. I would highly recommend her for any companies who are looking at truly understanding the effectiveness and efficiencies of their Marketing activity.

Pamela Barry, Marketing Manager

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Centric Health

Marketing managers and business owners, I urge you stop wasting time and resources on marketing activities that do not give adequate ROI, bring in GlowMetrics and make your metrics glow. I highly recommend you do.

Reuben May, Head of Digital

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FSL Electronics Ltd

GlowMetrics has helped FSL to fully utilise Google Analytics and create reports that really impact FSL’s decision making. The major benefit for FSL has been the savings, in eliminating unproductive advertising channels and increased conversations on the website, as we can identify problems on site. I would recommend anyone spending money on online marketing to avail of GlowMetrics services, as this will enable you to justify your marketing spend. As the old saying goes “if it can’t be measured it cannot be managed”.

Martin Dorman, FSL Electronics Ltd

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Enterprise Ireland

We took 1 day GA Course with Joanne, left me with a great understanding of the principles of GA. Her approach was very practical and relevant. Post course support was also terrific: – I had issues due to a GA limitation with multiple IP addresses and how many were allowed in one “include” filter when the range can not be consolidated. Joanne researched many workarounds for this problem.

Alice Kinsella, BPI & IT

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Joanne has been working with Sureskills for over 4 years now. During this time she has delivered a wealth of customised digital training courses for a range of clients from government, SME’s, to MultiNationals. In addition to this Joanne lecturers regularly on our digital marketing diploma- across the areas of PPC, SEO and Analytics. The ease of collaboration to fulfil client requirements and quality of work by GlowMetrics to deliver great training sessions has continuously been excellent and this is reflected in the feedback that we get from clients and students.

Stephen Long, SureSkills

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Buddy Bear Trust

GlowMetrics has voluntarily worked with the Buddy Bear Trust since 2009. During that time they have helped increase our online presence via social, search and online PR and was key to getting close to £7,000 free media investment per month on Google for the last 3 years via their Google grants program. This alone has generated over 50,000 extra visitors to the website,and enabled schools, clubs and politicians to become aware of us, boosting our profile considerably. Along with David Cameron and Peter Robinson visiting our website, a number of other schools have found us online and consequently donated to the school.

Brendan Mc Conville, Chairman

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Pledge Sports

Dealing in the world of SEO and Digital marketing can be a mind boggle but as a crowdfunding and sports media business in 38 countries around the world we put a lot of emphasis and investment in getting it right.

So we called in Joanne from GlowMetrics and it proved to be a very wise investment. Joanne showed us some very clever ways of doing things to improve our digital reach and increase business. Monitoring all of this closely, we were surprised and delighted to see results after one week.

Richard Pearson, Founder & CEO

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We have used Joanne as an SEO and PPC consultant for both our companies Siopa & over the past 3 years. At all times we have found the detailed reports and other information to be accurate, within our capabilities to implement and most importantly have given us positive results in higher traffic and sales. Joanne is extremely pleasant and professional to work with and goes that extra mile to help you achieve results!

Cathy Lawlor, General Manager

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We’ve been working with Glowmetrics for the past 6 months and can genuinely say that they are invaluable partners in managing our SEM and SEO. Working with Joanne, Stephanie and Michael is great, they are professional, good to work with and very knowledgeable. Would recommend Glowmetrics for SEM and SEO without hesitation!

Laura Mazzia Piciot, Marketing Executive

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