Google Analytics Certified Partner Ireland | GlowMetrics

Digital Analytics & Marketing

The first Google Analytics Partner in Ireland with Certifications across Google Analytics, Google Tag Manager, Looker Studio, and Google Optimize.

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What We Do

GlowMetrics

Digital Analytics

Helping you to collect, expand, analyse and visualise your website data to personalise and enhance user experience, maximise return on ad spend and
improve conversion rates.

  • Google Tag Manager
  • Google Analytics (GA4)
  • Looker Studio
  • Conversion Rate Optimisation
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GlowMetrics

Digital Marketing

Auditing, creating, optimising and managing digital marketing campaigns using the Google Ads and Social network ad platforms to help your business grow online.

  • Google Ads Management
  • Search Engine Optimisation
  • Social Ads Management
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GlowMetrics

Digital Training

Empowering you with the skills to help use Google’s Analytics products better and run intelligence-based digital marketing campaigns to improve your digital presence online.

  • Google Analytics Training
  • Google Tag Manager Training
  • SEO Training
  • Looker Studio Training
  • PPC Training
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Client Success

GlowMetrics

Newstalk

"Joanne & Michael have been instrumental in aiding our data-led approach to content across the station on air and online. For us, it’s all about finding the actionable insights and...

45%

increase in Sessions

89%

Increase in Users

39%

Increase in Pageviews


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GlowMetrics

Carrolls Irish Gifts

"Their team are easy to work with and demonstrate a deep understanding in the area, regardless of the challenge we've thrown at them."

60+

Tags in Google Tag Manager

24+

Months of Consultancy & Support

7+

Looker Studio Dashboards


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GlowMetrics

Today FM

We worked with Today FM across a range of areas, looking at their tracking implementation, analytics setup, historical data, and even the user experience of their newly designed website.

100s

of event data collected

55

page audit delivered

42

custom widgets on podcasts and show data


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GlowMetrics

Buddy Bear Trust

"GlowMetrics have helped increase our online presence via social, search and online PR and were key to getting close to £7,000 free media investment per month on Google for the...

£7k

media grant per year

50k

extra visitors to the website

100+

donation enquires


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GlowMetrics

98FM

"By working with GlowMetrics, we were able to have greater insight into our online users which has helped us improve our user experience considerably in order to increase our online...

6

month long analytics project driven by data

2016

Digital Media Awards Bronze Winner

2015

Eir Spider Award Finalist


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GlowMetrics

Electric Ireland Superhomes

"GlowMetrics played a pivotal role in supporting us with the implementation of our visual analytics tools, guiding us through the transition from Universal Analytics to GA4, and conducting A/B testing...

7

Platforms reported on within custom dashboards

5

A/B Tests designed and conducted

18,500+

Experiment sessions observed in testing programmes


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GlowMetrics

Support To Perform

"I have been delighted by the data analytics solution provided by GlowMetrics for this important corporate wellness project. The design was visually impressive and functionality was faultless for all users...

950+

Challenge Participants

42.5k+

Leaderboard Sessions

130+

Data Widgets


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GlowMetrics

Ibec Academy

"Ibec has worked with GlowMetrics on a number of analytics and digital marketing projects- from ensuring our websites are fully trackable to auditing our Google Ads accounts and running digital...

75

leads per month on average

1,000+

leads generated in 2019

200%

increase in leads in 1 year


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GlowMetrics

Fraser Hart

"We worked with Michael and Joanne from GlowMetrics to get our websites tracked and help us with other tracking queries. Michael did the majority of the setup and he was...

239

Tags across two websites

11

Tag Types covering a range of integrations

12+

Months of ongoing consultancy


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GlowMetrics

NYCI: National Youth Council of Ireland

"We are extremely pleased with the exceptional work done by GlowMetrics in implementing Google Analytics 4. Their approachable manner, combined with attention to detail, were invaluable throughout the project, ensuring...

25+

Tags Set Up

350+

Data Widgets

22

Pages Across Two Custom Dashboards


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GlowMetrics

Stage Entertainment

"GlowMetrics is very service orientated, fast, down to earth and always able to deliver high quality support in our digital transformation journey."

200+

tags across 5 websites

10+

successful GAIQ graduates

10+

suites of custom dashboards


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GlowMetrics

Generation

"The projects ran very smoothly, we felt supported, had our questions answered and improved our knowledge of Google Analytics. I would definitely recommend GlowMetrics to anyone looking to improve their...

25

GTM Containers audited

18

Countries moved to one Global Measurement Framework

25+

Events transitioned from Universal Analytics to Google Analytics 4


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GlowMetrics

Chartered Accountants Ireland

"Working with GlowMetrics has given us access to expertise which we do not have in-house. They were very fast in translating our requirements into goals and reports. We are very...

6

Personalised Experiences

18%

Increase to Form Completion

15%

Increase to Account Creation


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GlowMetrics

NewsWhip

"GlowMetrics' knowledge of all things paid media is unmatched, they are true subject matter experts and also brilliant to work with. They’re fast, thoughtful, strategic and proactive."

75%

lower Cost-Per-Acquisition than Industry Benchmarks

78%

increase in Leads and Key Report Downloads

52%

decrease to Avg. Paid Media Cost-Per-Click


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GlowMetrics

Ibec – Workplace Wellbeing Day

"Ibec has worked with GlowMetrics on a number of analytics and digital marketing projects- from ensuring our websites are fully trackable to auditing our Google Ads accounts and running digital...

200+

organic sign ups in 24 hours

300+

social reactions

4x

more leads than 2019 campaign


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GlowMetrics

Speedy Reg

"We started with a SEO audit before they took over monthly management of our SEO. During this we achieved the highest organic traffic levels since mid-2012. They have also recently...

4x

higher average organic users per month

750

increase in average monthly revenue via organic traffic

11

months – the amount of time it took to double monthly average organic users


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GlowMetrics

Skoda

"We worked with GlowMetrics developing customized Google Ads training for ŠKODA dealers. Feedback from dealers has been fantastic with dealers starting to invest in Google Ads and see the benefits...

17

representatives from Skoda dealerships attended

€120

vouchers were used as campaign incentives

60

of the dealerships continue to invest heavily in Google ads


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GlowMetrics

Fine Gael

"The GlowMetrics team were very timely in their response to emails, proactive in coming up with new ideas throughout the duration of the campaign and had great attention to detail...

6

Key targeted campaigns

3

Main KPIs

1st

Taoiseach from Fine Gael to win re-election


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GlowMetrics

AIB

AIB initially got in touch looking for a customised Google Analytics course that would help sales and data analytics team members propel their use of Google Analytics and prepare for...

18

hours of learning

7

GA-AIB focused modules

6

Glow Analytics Academy graduates


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GlowMetrics

NI Job Finder

"GlowMetrics were a pleasure to work with. They showed a genuine interest in our business and understood our requirements for real-time reporting, which would be easily accessible to our product,...

60+

custom variables

45%

YOY increase in application leads from mobile

20%

overall increase in applications Y-O-Y


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GlowMetrics

Stage Entertainment – Training

"GlowMetrics is very service orientated, fast, down to earth and always able to deliver high quality support in our digital transformation journey."

10+

successful GAIQ graduates

50+

Videos

100s

bingo balls spun


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GlowMetrics

Electric Ireland

"We have had great success working with GlowMetrics. They are very thorough in their work and have a great way of explaining the results to staff who are both beginner...

30+

academy students

6

weeks training

4

Google Analytics


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GlowMetrics

Barnardo’s

"GlowMetrics worked with Barnardo’s to help clean up and improve our Analytics account, and also to put stronger strategies in place for analysis and optimisation. They gave very welcome clarity...

50+

pages of insight delivered

6

month project

1

Eir Spider won


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GlowMetrics

Griffith College

"I cannot fault the service provided by GlowMetrics to date. The quality of their reporting and quick response times has enabled us to keep on top of any issues, bugs...

5

years support

100s

tags implemented

2

Awards finalists


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GlowMetrics

Eyelids

"We have been working with GlowMetrics since 2016. We are very pleased with their attention to detail and we feel at times that Eyelids Reading Glasses is their company. Communication...

110%

increase in Revenue

72%

increae in PPC sales

22%

drop in cost per-conversion


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GlowMetrics

Folens

"Joanne and GlowMetrics delivered excellent workshops, tailor-made to our company needs. GlowMetrics clearly do their homework on their client needs so that we can get the most out of each...

12

hours of training

4

digital marketing areas covered

40+

Tips and Tricks delivered


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GlowMetrics

Novartis

"The Google Analytics course delivered by Joanne and the GlowMetrics team was extremely professional with just the right mix of theory and practical exercises to prepare for the GA exam....

18

hours of training

6

digital analytics modules

7

successful Glow Academy graduates


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GlowMetrics

Bank of Ireland

"Through class interaction and by personalising the training content to our real-world site traffic, Joanne really brought the learning process to life. All participants qualified successfully, and the team now...

18

hours of learning

10+

hours of dedicated support

15+

Glow Analytics Academy graduates


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GlowMetrics

Kefron

“GlowMetrics are professional, good to work with and very knowledgeable. Would recommend GlowMetrics for SEM and SEO without hesitation!”

49%

increase in organic traffic

85%

increase in monthly organic conversions

400%

increase in monthly organic inbound leads


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GlowMetrics

Vhi Healthcare

"GlowMetrics have been a great partner to us as we try to both improve and develop our analytics strategy. They’ve helped drive a better focus on optimisation and efficiency across...

20%

increase in online revenue

10+

Glow Analytics Academy Graduates

100s

GTM and GA Improvements


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