Optimise your website and marketing campaigns by understanding your customer journeys better – with Ireland’s leading digital analytics agency
When you work with a Google Analytics Certified Partner, you’re working with an agency who has proven expertise in Google’s suite of analytics products.
Work with us
Google Tag Manager
We use Google Tag Manager to inject richer data into your digital analytics ecosystem.
Google Analytics
We use data collected in Google Analytics to audit website and marketing performance.
Looker Studio
We use Google Looker Studio to build reporting structures that help you visualise performance.
Google Ads
We provide custom built training courses crafted around Google’s Marketing Products.
Paid Social
Drive awareness, traffic & conversions through the biggest social network ad platforms.
SEO
We use analytical insights to test and improve customer experience and conversion rates.
What We Do
Digital Analytics
Helping you to collect, expand, analyse and visualise your website data to personalise and enhance user experience, maximise return on ad spend and
improve conversion rates.
- Google Tag Manager
- Google Analytics
- Google Looker Studio
- Google Optimise
Digital Marketing
Auditing, creating, optimising and managing digital marketing campaigns using the Google Ads and Social network ad platforms to help your business grow online.
- Google Ads Manager
- Search Engine Optimisation
- Social Ads Management
Digital Training
Empowering you with the skills to help use Google’s Analytics products better and run intelligence-based digital marketing campaigns to improve your digital presence online.
- Glow Analytics Academy
- Google Tag Manager Training
- SEO Training
- Looker Studio Training
- PPC Training
Client Success
Ibec Academy
"Ibec has worked with GlowMetrics on a number of analytics and digital marketing projects- from ensuring our websites are fully trackable to auditing our Google Ads accounts and running digital...
75
leads per month on average
1,000+
leads generated in 2019
200%
increase in leads in 1 year
Read more
98FM
"By working with GlowMetrics, we were able to have greater insight into our online users which has helped us improve our user experience considerably in order to increase our online...
6
month long analytics project driven by data
2016
Digital Media Awards Bronze Winner
2015
Eir Spider Award Finalist
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Barnardo’s
"GlowMetrics worked with Barnardo’s to help clean up and improve our Analytics account, and also to put stronger strategies in place for analysis and optimisation. They gave very welcome clarity...
50+
pages of insight delivered
6
month project
1
Eir Spider won
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AIB
AIB initially got in touch looking for a customised Google Analytics course that would help sales and data analytics team members propel their use of Google Analytics and prepare for...
18
hours of learning
7
GA-AIB focused modules
6
Glow Analytics Academy graduates
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Ibec – Workplace Wellbeing Day
"Ibec has worked with GlowMetrics on a number of analytics and digital marketing projects- from ensuring our websites are fully trackable to auditing our Google Ads accounts and running digital...
200+
organic sign ups in 24 hours
300+
social reactions
4x
more leads than 2019 campaign
Read more
Speedy Reg (SEO)
"We started with a SEO audit before they took over monthly management of our SEO. During this we achieved the highest organic traffic levels since mid-2012. They have also recently...
4x
higher average organic users per month now
750%
increase in average monthly revenue via organic traffic
11
months – the amount of time it took to double monthly average organic users
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Buddy Bear Trust
"GlowMetrics have helped increase our online presence via social, search and online PR and were key to getting close to £7,000 free media investment per month on Google for the...
£7k
media grant per year
50k
extra visitors to the website
100+
donation enquires
Read more
Vhi Healthcare
"GlowMetrics have been a great partner to us as we try to both improve and develop our analytics strategy. They’ve helped drive a better focus on optimisation and efficiency across...
20%
increase in online revenue
10+
Glow Analytics Academy Graduates
100s
GTM and GA Improvements
Read more
Novartis
"The Google Analytics course delivered by Joanne and the GlowMetrics team was extremely professional with just the right mix of theory and practical exercises to prepare for the GA exam....
18
hours of training
6
digital analytics modules
7
successful Glow Academy graduates
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Fraser Hart
"We worked with Michael and Joanne from GlowMetrics to get our websites tracked and help us with other tracking queries. Michael did the majority of the setup and he was...
239
Tags across two websites
11
Tag Types covering a range of integrations
12+
Months of ongoing consultancy
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Newstalk
"Joanne & Michael have been instrumental in aiding our data-led approach to content across the station on air and online. For us, it’s all about finding the actionable insights and...
45%
increase in Sessions
89%
Increase in Users
39%
Increase in Pageviews
Read more
Fine Gael
"The GlowMetrics team were very timely in their response to emails, proactive in coming up with new ideas throughout the duration of the campaign and had great attention to detail...
6
key targeted campaigns
3
main KPI’s
1st
Taoiseach from Fine Gael to win re-election
Read more
Folens
"Joanne and GlowMetrics delivered excellent workshops, tailor-made to our company needs. GlowMetrics clearly do their homework on their client needs so that we can get the most out of each...
12
hours of training
4
digital marketing areas covered
40+
Tips and Tricks delivered
Read more
NI Job Finder
"GlowMetrics were a pleasure to work with. They showed a genuine interest in our business and understood our requirements for real-time reporting, which would be easily accessible to our product,...
60+
custom variables
45%
YOY increase in application leads from mobile
20%
overall increase in applications Y-O-Y
Read more
Griffith College
"I cannot fault the service provided by GlowMetrics to date. The quality of their reporting and quick response times has enabled us to keep on top of any issues, bugs...
5
years support
100s
tags implemented
2
Awards finalists
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Support To Perform
"I have been delighted by the data analytics solution provided by GlowMetrics for this important corporate wellness project. The design was visually impressive and functionality was faultless for all users...
950+
Challenge Participants
42.5k+
Leaderboard Sessions
130+
Data Widgets
Read more
Skoda
"We worked with GlowMetrics developing customized Google Ads training for ŠKODA dealers. Feedback from dealers has been fantastic with dealers starting to invest in Google Ads and see the benefits...
17
representatives from Skoda dealerships attended
€120
vouchers were used as campaign incentives
60
of the dealerships continue to invest heavily in Google ads
Read more
Bank of Ireland
"Through class interaction and by personalising the training content to our real-world site traffic, Joanne really brought the learning process to life. All participants qualified successfully, and the team now...
18
hours of learning
10+
hours of dedicated support
15+
Glow Analytics Academy graduates
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Chartered Accountants Ireland
"Working with GlowMetrics has given us access to expertise which we do not have in-house. They were very fast in translating our requirements into goals and reports. We are very...
6
Personalised Experiences
18%
Increase to Form Completion
15%
Increase to Account Creation
Read more
Eyelids
"We have been working with GlowMetrics since 2016. We are very pleased with their attention to detail and we feel at times that Eyelids Reading Glasses is their company. Communication...
110%
increase in Revenue
72%
increae in PPC sales
22%
drop in cost per-conversion
Read more
Kefron
“GlowMetrics are professional, good to work with and very knowledgeable. Would recommend GlowMetrics for SEM and SEO without hesitation!”
49%
increase in organic traffic
85%
increase in monthly organic conversions
400%
increase in monthly organic inbound leads
Read more
Speedy Reg (A/B Testing)
"We started with a SEO audit before they took over monthly management of our SEO. During this we achieved the highest organic traffic levels since mid-2012. They have also recently...
55K+
Test Sessions
81%
More CTA Clicks
93%
Increase to Conversion Rate
Read more
Today FM
We worked with Today FM across a range of areas, looking at their tracking implementation, analytics setup, historical data, and even the user experience of their newly designed website.
100s
of event data collected
55
page audit delivered
42
custom widgets on podcasts and show data
Read more
Stage Entertainment (Training)
"GlowMetrics is very service orientated, fast, down to earth and always able to deliver high quality support in our digital transformation journey."
10+
successful GAIQ graduates
50+
Videos
100s
bingo balls spun
Read more
Electric Ireland
"We have had great success working with GlowMetrics. They are very thorough in their work and have a great way of explaining the results to staff who are both beginner...
30+
academy students
6
weeks training
4
Google Analytics
Read more
Stage Entertainment (Consultancy)
"GlowMetrics is very service orientated, fast, down to earth and always able to deliver high quality support in our digital transformation journey."
200+
tags across 5 websites
10+
successful GAIQ graduates
10+
suites of custom dashboards
Read more
Industry News & Insights
Keep up to date with the latest industry news - created by the GlowMetrics team
Posted by
Conor Ross
Nov 22nd 2023
Digital Analytics Insights
4 min read
Adding Sparklines to Scorecards in Looker Studio
A quick guide to adding Sparklines and customising Scorecards in Looker Studio.
Posted by
Anna Growcott
Nov 3rd 2023
Digital Marketing Insights
3 min read
A Guide To TikTok Paid Ad Formats
TikTok has positioned itself as a leading social media platform. With its short-form videos, viral trends, and powerful algorithm. TikTok has captured the attention of a wide audience. With an...
Posted by
Georgia Sloan
Oct 31st 2023
Company Updates
2 min read
Get to know Georgia!
Hi, I’m Georgia. I have recently joined the Glowmetrics team as a Digital Analytics Assistant. My journey into this role began with an undergraduate degree in microbiology, which led me...