Optimise your website and marketing campaigns by understanding your customer journeys better – with Ireland’s leading digital analytics agency
When you work with a Google Analytics Certified Partner, you’re working with an agency who has proven expertise in Google’s suite of analytics products.
Work with us

Google Tag Manager
We use Google Tag Manager to inject richer data into your digital analytics ecosystem.
Google Analytics
We use data collected in Google Analytics to audit website and marketing performance.
Looker Studio
We use Google Looker Studio to build reporting structures that help you visualise performance.

Google Ads
We provide custom built training courses crafted around Google’s Marketing Products.

Paid Social
Drive awareness, traffic & conversions through the biggest social network ad platforms.

SEO
We use analytical insights to test and improve customer experience and conversion rates.
What We Do
Digital Analytics
Helping you to collect, expand, analyse and visualise your website data to personalise and enhance user experience, maximise return on ad spend and
improve conversion rates.
- Google Tag Manager
- Google Analytics
- Google Looker Studio
- Google Optimise
Digital Marketing
Auditing, creating, optimising and managing digital marketing campaigns using the Google Ads and Social network ad platforms to help your business grow online.
- Google Ads Manager
- Search Engine Optimisation
- Social Ads Management
Digital Training
Empowering you with the skills to help use Google’s Analytics products better and run intelligence-based digital marketing campaigns to improve your digital presence online.
- Glow Analytics Academy
- Google Tag Manager Training
- SEO Training
- Looker Studio Training
- PPC Training
Client Success
Industry News & Insights
Keep up to date with the latest industry news - created by the GlowMetrics team
Posted by
Conor Ross
Nov 22nd 2023
Digital Analytics Insights
4 min read
Adding Sparklines to Scorecards in Looker Studio
A quick guide to adding Sparklines and customising Scorecards in Looker Studio.
Posted by
Anna Growcott
Nov 3rd 2023
Digital Marketing Insights
3 min read
A Guide To TikTok Paid Ad Formats
TikTok has positioned itself as a leading social media platform. With its short-form videos, viral trends, and powerful algorithm. TikTok has captured the attention of a wide audience. With an...
Posted by
Georgia Sloan
Oct 31st 2023
Company Updates
2 min read
Get to know Georgia!
Hi, I’m Georgia. I have recently joined the Glowmetrics team as a Digital Analytics Assistant. My journey into this role began with an undergraduate degree in microbiology, which led me...