Digital Analytics
& Marketing

The only Google Analytics Partner in Ireland with Certifications across Google Analytics, Google Tag Manager, Google Data Studio and Google Optimize.

Optimise your website and marketing campaigns by understanding your customer journeys better - with Ireland’s leading digital analytics agency

When you work with a Google Analytics Certified Partner, you’re working with an agency who has proven expertise in Google’s suite of analytics products.

Google Analytics

Analytics

Google Optimize

Optimize

Google Data Studio

Data Studio

Tag Manager

Google Marketing Platform certified

What We Do...

Digital Analytics

We expand, analyse, make sense and visualise your website data to enhance and personalise user experience and improve conversion rates.

Digital Marketing

Auditing, creating, optimising and managing digital marketing campaigns using the Google Ads and Social network ad platforms to help your business grow online.

Digital Training

Empowering you with the skills to help use Google’s Analytics products better and run intelligence-based digital marketing campaigns to improve your digital presence.

Client Success...

Client Success...

Stage Entertainment are a world-wide stage production company who produce live theatrical events from the Tina Turner musical to Anastasia, Mamma Mia to the Lion King.
Stage Entertainment got in touch with us late 2018 to ask if we could help them transition into a more data-powered company using a suite of Google Analytics products, including Google Tag Manager, Google Analytics, Data Studio and Google Optimise. This also involved an over-arching move from the free version of these products to the 360 version. The project also included a custom-build training programme to upskill representatives across the Netherlands, Germany, Spain and France.

tags across five websites

successful GAIQ graduates

suites of custom dashboards

VHI

Client Success...

Vhi initially got in touch with a request for analytics support, focusing on three key areas: - Audit of their existing GA, GTM and Search Console setup / Development of Tools and Existing Technical Setup / Development of Staff. In the three months immediately following the delivery of the Analysis, Insights & Optimisation phase of our project, VHI’s online revenue increased by 19.55%, their ecommerce conversion rate increased by 4.61% and their overall number of transactions increased by 20.63%. 4 years on and we are still Vhi’s digital analytics consultancy partners and continue to provide ongoing, bespoke consultancy and training.

%

increase in online revenue

Glow Analytics Academy Graduates

GTM and GA Improvements

SupportToPerform
SupportToPerform

Client Success...

GlowMetrics were approached by Support To Perform to help provide a key element of an upcoming corporate wellness programme known as The 100 Day Challenge. The challenge involved hundreds of participants tracking their physical activities and exercise on a daily basis, working towards greater fitness and health goals, with a custom data dashboard required to act as a real-time, interactive leaderboard.

Challenge Participants

Leaderboard Sessions

Data Widgets

Chartered

Client Success...

Chartered Accountants Ireland were keen to streamline the user experience on their site, highlighting various resources and information packs to the customers who would find these most relevant and useful. Following a programme of A/B testing, we were able to help with this by creating more focused, tailored and personalised website experiences for specific customer segments using Google Optimize.

Personalised Experiences

%

Increase to Form Completion

%

Increase to Account Creation

News & Insights

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