Optimise your website and marketing campaigns by understanding your customer journeys better – with Ireland’s leading digital analytics agency
When you work with a Google Analytics Certified Partner, you’re working with an agency who has proven expertise in Google’s suite of analytics products.
Work with us
Google Tag Manager
We use Google Tag Manager to inject richer data into your digital analytics ecosystem.
Google Analytics
We use data collected in Google Analytics to audit website and marketing performance.
Looker Studio
We use Google Looker Studio to build reporting structures that help you visualise performance.
Google Ads
We provide custom built training courses crafted around Google’s Marketing Products.
Paid Social
Drive awareness, traffic & conversions through the biggest social network ad platforms.
SEO
We use analytical insights to test and improve customer experience and conversion rates.
What We Do
Digital Analytics
Helping you to collect, expand, analyse and visualise your website data to personalise and enhance user experience, maximise return on ad spend and
improve conversion rates.
- Google Tag Manager
- Google Analytics
- Google Looker Studio
- Google Optimise
Digital Marketing
Auditing, creating, optimising and managing digital marketing campaigns using the Google Ads and Social network ad platforms to help your business grow online.
- Google Ads Manager
- Search Engine Optimisation
- Social Ads Management
Digital Training
Empowering you with the skills to help use Google’s Analytics products better and run intelligence-based digital marketing campaigns to improve your digital presence online.
- Glow Analytics Academy
- Google Tag Manager Training
- SEO Training
- Looker Studio Training
- PPC Training
Client Success
AIB
AIB initially got in touch in 2019 looking for a custom build Google Analytics-focused course that would help sales and data analytics team members propel their use of Google Analytics...
18
hours of learning
7
GA-AIB focused modules
6
Glow Analytics Academy graduates
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Bank of Ireland
Bank of Ireland initially got in touch in 2017 for a starter course in Google Analytics before moving to the Glow Analytics Academy course with more participants the following year.
18
hours of learning
10+
hours of dedicated support
15+
Glow Analytics Academy graduates
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Kefron
Kefron reached out for SEO support as they wanted to improve brand awareness and increase the number of monthly inbound leads from their website.
49%
increase in organic traffic
85%
increase in monthly organic conversions
400%
increase in monthly organic inbound leads
Read more
Industry News & Insights
Keep up to date with the latest industry news - created by the GlowMetrics team
Posted by
Hannah Magorrian
Mar 28th 2023
Google Optimize
5 min read
Alternatives To Google Optimize Post-Sunset
Goodbye Google Optimize! Google has recently announced they will be sunsetting Google Optimize and Optimize 360, effective from 30th September 2023. The announcement cited Google’s desire to provide a better...
Posted by
Kyle Crooks
Mar 4th 2023
Digital Marketing Insights
5 min read
Spot-on Advertising: 8 Things We Learned Running Spotify Ads
According to Spotify, around 1/3 of the global online population uses the platform, with at least 60% of users engaging daily – ranking Spotify as one of the top platforms...
Posted by
Nicola Bell
Mar 4th 2023
Web Analytics
5 min read
How Internal Links Can Improve Your Website’s SEO
Internal links are an important aspect of search engine optimization (SEO) as it helps search engines understand the structure of your website and the relationships between pages. In this blog,...