Who we are…
GlowMetrics started on the back of a wealth of digital marketing experience and by a drive to ensure businesses get the most out of their marketing campaigns through better measurement.
And today we still all hold that same value – using what we’ve learned to help our clients excel online.
With decades of experience behind us, we have pivoted and upskilled along the way. We all have our own areas that we specialise in, but teamwork makes the dream work – we each have a responsibility to ensure both individually, and as a team, we follow our chosen areas to keep up to speed with an ever-evolving digital landscape.
We all started on different paths with a diverse range of studies behind us – from Drama, Culture, and Languages, to Psychology, Media Studies, and Marketing. This allows us to draw from various backgrounds and areas of expertise when it comes to our digital projects. These multidimensional and transferable skills are hugely beneficial when approaching a wide array of project requirements and client needs.
Our Team
Joanne Kearney
Managing Director
Michael Wilson
Director of Strategy
Nicola Bell
Digital Team Lead
Conor Ross
Digital Analytics Manager
Kyle Crooks
Digital Marketing Executive
Anna Growcott
Digital Marketing Executive
Hannah Magorrian
Digital Analytics Executive
Georgia Sloan
Digital Analytics Assistant
Partnerships & Accreditations
These are the companies we partner with or are accredited by:
Industry News & Insights
For the latest industry news and insight - pop over to our GlowMetrics blog
Posted by
Georgia Sloan
Mar 28th 2024
Social Media
2 min read
The Discrepancy Between LinkedIn’s ‘New Followers’ Metric and Actual Page Growth
Have you been using LinkedIn's analytics to track your page's New Follower growth, only to find yourself scratching your head when the numbers don't quite add up? If so, you're...
Posted by
Nicola Russell
Mar 26th 2024
Digital Marketing Insights
4 min read
From FID to INP: Understanding Google’s Update to Core Web Vitals
On 12th March 2024, Google announced a significant update to their user experience metrics, known as Core Web Vitals, by replacing First Input Delay (FID) with Interaction to Next Paint...
Posted by
Georgia Sloan
Mar 12th 2024
Google Ads
5 min read
Tracking Website Conversions in Google Ads using Google Tag Manager
NOTE: The New Google Ads Design will be enforced sometime this year so we will be using the new interface What is a conversion? A conversion is an important interaction...