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Platforms reported on within custom dashboards
A/B Tests designed and conducted
Experiment sessions observed in testing programmes
Tags in Google Tag Manager
Months of Consultancy & Support
Looker Studio Dashboards
GTM Containers audited
Countries moved to one Global Measurement Framework
Events transitioned from Universal Analytics to Google Analytics 4
Tags Set Up
Data Widgets
Pages Across Two Custom Dashboards
lower Cost-Per-Acquisition than Industry Benchmarks
increase in Leads and Key Report Downloads
decrease to Avg. Paid Media Cost-Per-Click
hours of learning
GA-AIB focused modules
Glow Analytics Academy graduates
hours of learning
hours of dedicated support
Glow Analytics Academy graduates
increase in organic traffic
increase in monthly organic conversions
increase in monthly organic inbound leads
organic sign ups in 24 hours
social reactions
more leads than 2019 campaign
leads per month on average
leads generated in 2019
increase in leads in 1 year
Key targeted campaigns
Main KPIs
Taoiseach from Fine Gael to win re-election
Challenge Participants
Leaderboard Sessions
Data Widgets
hours of training
digital analytics modules
successful Glow Academy graduates
increase in online revenue
Glow Analytics Academy Graduates
GTM and GA Improvements
academy students
weeks training
Google Analytics
media grant per year
extra visitors to the website
donation enquires
pages of insight delivered
month project
Eir Spider won
hours of training
digital marketing areas covered
Tips and Tricks delivered
Personalised Experiences
Increase to Form Completion
Increase to Account Creation
years support
tags implemented
Awards finalists
of event data collected
page audit delivered
custom widgets on podcasts and show data
successful GAIQ graduates
Videos
bingo balls spun
increase in Sessions
Increase in Users
Increase in Pageviews
month long analytics project driven by data
Digital Media Awards Bronze Winner
Eir Spider Award Finalist
Tags across two websites
Tag Types covering a range of integrations
Months of ongoing consultancy
increase in Revenue
increae in PPC sales
drop in cost per-conversion
higher average organic users per month
increase in average monthly revenue via organic traffic
months – the amount of time it took to double monthly average organic users
custom variables
YOY increase in application leads from mobile
overall increase in applications Y-O-Y
representatives from Skoda dealerships attended
vouchers were used as campaign incentives
of the dealerships continue to invest heavily in Google ads
tags across 5 websites
successful GAIQ graduates
suites of custom dashboards