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Our Team

Meet the GlowMetrics Team – All Individually Google Analytics Qualified!

Joanne Kearney

Joanne Kearney

Managing Director

Specialises in: Insights & Training

Joanne has over 9 year’s experience working on digital marketing campaigns, specialising in search strategy, conversion optimisation, econometric modelling, web analytics and usability. She has executed and managed many large scale campaigns across the UK and Ireland for a number of clients including TV3, Trader Media Group, Betfair, Tourism & Discover Ireland, O2, Vodafone, P&G, Siemens, Sage, uSwitch, Electric Ireland and Kraft.

Joanne is also an experienced trainer, having developed many customised corporate training schemes and regularly speaks at digital and analytics events across Ireland and the UK. She has a particular interest in ensuring clients get the best return on investment from offline and online campaigns and is currently in the process of building analytics software to integrate, evaluate and optimise marketing performance.

Michael Wilson

Michael Wilson

Digital Analytics Director

Specialises in: Tagging & Reporting

Michael has a BA (Hons) in Social Anthropology, Cultural & Media Studies from Queen’s University, Belfast and has worked in various roles in the broadcast and entertainment sectors. His first role after finishing University was at Channel 4 as an Information Officer. He then went on to work for Electronic Arts and Microsoft as a Community Moderator.

Prior to joining GlowMetrics, Michael returned to Channel 4 as a Social Media Analyst where he introduced a range of social analytics services. In addition, he managed the implementation of social media as a new communication channel for C4’s Viewer Enquiries department from initial setup, delivering training and ongoing support. As a result of his work for Channel 4, he was shortlisted for a Social Media award at Marketing Week’s Data Strategy Awards 2014.

 Stephanie Allen

Stephanie Allen

Digital Analytics Manager

Specialises in: SEO

Stephanie has a BSc (Hons) in ITMB from Northumbria University and has a MSc in Marketing from Queen’s University, Belfast. She is keen to gain a deeper insight into the digital marketing and digital data industries, and has previous experience as a Business Analyst at GSK, where she worked on a variety of projects both technical and business orientated.

With a particular interest in digital marketing and analytics, Stephanie is keen to both apply and expand her knowledge through work at GlowMetrics, and is individually qualified in Google Analytics and AdWords.

Shannon Lafferty

Shannon Lafferty

Digital Analytics Executive

Specialises in:  SEM

Shannon is a Digital Analytics Executive at GlowMetrics with a BSc in Psychology from Queen’s University, Belfast and is currently undertaking a MSc in Marketing at Queen’s.  Prior to joining GlowMetrics, Shannon worked in the marketing department at Axiom Global Inc. Belfast, where she discovered her strong interest for marketing, particularly in analytics.

Shannon recently completed her Google Analytics and Google AdWords qualifications and is keen to expand her knowledge through her work at GlowMetrics.  She is also looking forward to upskilling in SEO and SEM.

Cristian Mercado

Cristian Mercado

Digital Analytics Assistant

Specialises in: Design

Cristian is on a placement here in GlowMetrics and came all the way from Bolivia! He is working as a Digital Analytics assistant and has a degree in Marketing and Advertising from Upsa University, Santa Cruz de la Sierra and is currently expanding his knowledge in Design and User Experience.

Before joining GlowMetrics, Cristian worked in a marketing agency in Bolivia offering a full 360 service to a wide range of companies. It was there he learnt about the many options and tools in the digital marketing industry.

Cristian helps manage our international marketing campaigns and has recently passed the Google AdWords and Display exam. He is currently preparing for the remaining Google exams and enjoys exploring all Belfast has to offer.

Companies We Work With & Tools We Use Include…

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