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Our Team

Meet the GlowMetrics Team – All Individually Google Analytics Qualified!

Joanne Kearney

Joanne Kearney

Managing Director

Specialises in: Insights & Training

Joanne has over 9 years’ experience working on digital marketing campaigns, specialising in search strategy, conversion optimisation, econometric modelling, web analytics and usability. She has executed and managed many large scale campaigns across the UK and Ireland for a number of clients including TV3, Trader Media Group, Betfair, Tourism & Discover Ireland, O2, Vodafone, P&G, Siemens, Sage, uSwitch, Electric Ireland and Kraft.

Joanne is also an experienced trainer, having developed many customised corporate training schemes and regularly speaks at digital and analytics events across Ireland and the UK. She has a particular interest in ensuring clients get the best return on investment from offline and online campaigns and is currently in the process of building analytics software to integrate, evaluate and optimise marketing performance.

Michael Wilson

Michael Wilson

Digital Analytics Director

Specialises in: Tagging & Reporting

Michael has a BA (Hons) in Social Anthropology, Cultural & Media Studies from Queen’s University, Belfast and has worked in various roles in the broadcast and entertainment sectors. His first role after finishing University was at Channel 4 as an Information Officer. He then went on to work for Electronic Arts and Microsoft as a Community Moderator.

Prior to joining GlowMetrics, Michael returned to Channel 4 as a Social Media Analyst where he introduced a range of social analytics services. In addition, he managed the implementation of social media as a new communication channel for C4’s Viewer Enquiries department from initial setup, delivering training and ongoing support. As a result of his work for Channel 4, he was shortlisted for a Social Media award at Marketing Week’s Data Strategy Awards 2014.

Nicola Bell

Nicola Bell

Digital Marketing Analytics Executive

Specialises in: SEO & SEM

Nicola is a Digital Marketing Analytics Executive at GlowMetrics with an MA (Hons) in English Literature and Spanish from the University of Dundee and an MSc in Communication, Advertising and Public Relations from Ulster University.

Nicola is an experienced marketer with over four years’ experience across a number of industries including Automotive, Professional Services and Health Services.

With a passion for all things digital, Nicola enjoys keeping up with the latest trends in digital marketing and technology. As the newest addition to the GlowMetrics team, she is excited to complete her Google Analytics and Google Ads qualifications to expand her knowledge in those areas.

Conor Ross

Conor Ross

Digital Analytics Executive

Specialises in: User Testing

Conor is a Digital Analytics Executive at GlowMetrics, having previously studied Psychology and an MSc in Research Methods at the University of Dundee, followed by a Marketing MSc at Queen’s University Belfast.

Before joining Glowmetrics, Conor worked on a number of research projects, focusing on various topics such as Psycholinguistics, Distinguishing Dialects, and Economic Decision Making.

With a keen interest for consumer behaviour, website optimisation and an analytical approach towards marketing, Conor enjoys keeping up to date with the world of digital marketing and psychology. He has recently completed his Google Analytics and Google Ads qualifications, and is excited to begin working with Google Optimize.

Cristian Mercado

Cristian Mercado

Digital Analytics Assistant

Specialises in: Design

Cristian is on a placement here in GlowMetrics and came all the way from Bolivia! He is working as a Digital Analytics assistant and has a degree in Marketing and Advertising from Upsa University, Santa Cruz de la Sierra and is currently expanding his knowledge in Design and User Experience.

Before joining GlowMetrics, Cristian worked in a marketing agency in Bolivia offering a full 360 service to a wide range of companies. It was there he learnt about the many options and tools in the digital marketing industry.

Cristian helps manage our international marketing campaigns and has recently passed the Google Ads and Display exam. He is currently preparing for the remaining Google exams and enjoys exploring all Belfast has to offer.


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