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What Do Clients Say?

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We’ve worked with GlowMetrics since 2016 developing customized Google Ads training for ŠKODA dealers. Feedback from dealers has been fantastic with dealers starting to invest in Google Ads and see the benefits for their business. GlowMetrics have been fantastic to work with and we look forward to continuing to work with them.

Eimear Walshe

Marketing Communications Manager, ŠKODA

We worked with GlowMetrics to help plan and deliver a customised Google Ads training programme for SEAT dealers. The training demonstrated when and how it can be used to facilitate a car buyers journey online and was well received. As a result we now have 6 dealers investing in and managing their own Google Ads accounts.

Joanne Hurley

CRM and Digital Marketing Manager, SEAT Ireland

We’ve worked with GlowMetrics for over a year now – we started with a SEO audit before they took over monthly management of our SEO. Just last month we achieved the highest organic traffic levels since mid 2012. They have also recently been helping us build on our social presence and organic social traffic has risen 969%.

Jayne Henry

Sales Department, Speedy Reg



I cannot fault the service provided by GlowMetrics to date. The quality of their reporting and quick response times has enabled us to keep on top of any issues, bugs or confusion we sometimes have trying to interpret the data. We are now in a much stronger position to make better marketing decisions as a result of their excellent service.

Rob Hough

Digital Marketing Strategist, Griffith College

Joanne Casey has consulted and lectured for us here at the Digital Marketing Institute. Her in-depth knowledge and understanding of Analytics is second to none. She has an ability to work through complex data and interpret it into meaningful results so that Marketing activities can truly be measured and ROI determined.

Pamela Barry

Marketing Manager, Digital Marketing Institute

We have worked with Joanne in GlowMetrics several times in the last few months and have found her to be extremely professional at all times. The feedback we received from her Google Analytics training courses has always been extremely complimentary and customers have found her training extremely beneficial.

Aoife Dunne

BiznetCork Skillnet, Cork Chamber

We commissioned GlowMetrics to deliver a series of 10 training courses and e-learning videos as part of the EU-funded Honeycomb – Creative Works Programme. Satisfaction ratings for GlowMetrics courses were exceptionally high and we were very pleased with the professionalism of the entire team. I would not hesitate in recommending GlowMetrics to any organisation.

Camilla Long

Industry Advisor, Ulster University

Working with GlowMetrics has given us access to expertise which we do not have in-house.  GlowMetrics listened to our requirements and delivered a range of dashboards for different departments who are all targeting different goals. They were very fast in translating our requirements into goals and reports. We also have started using Google Data Studio which makes it easy to analyse traffic by audience type. Once set-up we can manipulate the parameters ourselves, which makes it very versatile for us. We are very happy with the level of support we get.

Lorna Daly

Website Services Manager, Chartered Accountants Ireland



GlowMetrics designed and implemented a digital campaign for us during 2016 and 2017. We found Joanne and her team to be very professional and thorough. They took on the attention to detail needed when we were so busy with the day to day running of our business. Traffic to our website continues to increase which is so important for a small business like us in a competitive market.

Helen Haworth

Owner, Portsalon Luxury Camping

We have been working with GlowMetrics for a year now.  We are very pleased with their attention to detail and we feel at times that Eyelids Reading Glasses is their company.  Communication and response to emails, is prompt and clear.  Their understanding of digital marketing is up to date with current trends and fits our requirements.

Natalie Counahan

Owner, EyeLids Reading Glasses



GlowMetrics worked with Barnardo’s to help clean up and improve our Analytics account, and also to put stronger strategies in place for analysis and optimisation.  They gave very welcome clarity to this area and clear, actionable directions for improvements. GlowMetrics went well above and beyond, and we were really happy with the outcome of our project.

Jean O'Brien

Online Executive, Barnardo's

GlowMetrics has voluntarily worked with the Buddy Bear Trust since 2009. During that time they have helped increase our online presence via social, search and online PR and were key to getting close to £7,000 free media investment per month on Google for the last 3 years via Google grants. This alone has generated over 50,000 extra visitors to the website.

Brendan Mc Conville

Chairman, Buddy Bear Trust



We used GlowMetrics for Google Ads training and Beginner and Advanced Analytics training across our offices in Cork and Dublin. Joanne is an excellent trainer, she connects with her audience very well and delivers the content in a user-friendly way. I wouldn’t hesitate to recommend GlowMetrics to anyone seeking training, advice or consultancy.

Vicki O'Callaghan

Landmark Digital

We used GlowMetrics to help us manage our Analytics as we transitioned to our new platform. The GlowMetrics team are responsive, professional, a pleasure to work with and very good at their craft.

Darren McAuliffe

Publisher, Silicon Republic

98FM had recently moved into a space where data analytics was becoming more important to our business decisions, particularly our marketing plans. By working with GlowMetrics, we were able to have greater insight into our online users which has helped us improve our user experience considerably in order to increase our online listenership particularly.

Kathryn Ryan

Marketing Manager, 98FM

Newstalk has been working with GlowMetrics for just under one year now. Joanne & Michael have been instrumental in aiding our data-led approach to content across the station on air and online. For us, it’s all about finding the actionable insights and GlowMetrics have made this possible. The bespoke training provided to our team has helped bring everyone into the fold when it comes to our numbers and build confidence around our insights-led decisions.

Amanda Connolly

Digital Editor, Newstalk



We worked with GlowMetrics on an analytics project for Calor Gas, Joanne and her team provided great insights and expert knowledge, I would highly recommend them. The training was also excellent.

Mary Geraty

Communications Manager, Calor Gas

We have had great success working with GlowMetrics as they carried out a full analytics audit for 4 of our department websites. They are very thorough in their work and have a great way of explaining the results to staff who are both beginner and advanced users of Google Analytics. I would highly recommend GlowMetrics to anyone looking for analytics advice.

Susan Whyte

Digital Marketing, ESB

GlowMetrics has helped FSL to fully utilise Google Analytics and create reports that really impact FSL’s decision making. The major benefit has been the savings, in eliminating unproductive advertising channels and increased conversations on the website. I would recommend anyone spending money on online marketing to avail of GlowMetrics services.

Martin Dorman

FSL Electronics Ltd

I brought Joanne in to do some training with our Marketing Team. She is an excellent teacher, with a very easy and accessible style and she helped our team become very comfortable with PPC and Google Analytics very quickly. Joanne has great technical skill which she shared very generously over three days. I would recommend her highly.

Edel McCarthy

Digital Marketing Manager, Electric Ireland



Marketing managers and business owners, I urge you stop wasting time and resources on marketing activities that do not give adequate ROI, bring in GlowMetrics and make your metrics glow. I highly recommend you do.

Reuben May

Head of Digital, Centric Health

GlowMetrics have been a great partner to us this year as we try to both improve and develop our analytics strategy. They’ve helped drive a better focus on optimisation and efficiency across our web platforms.

Maeve O'Gorman

Digital Strategy Manager, VHI



We’ve been working with Glowmetrics for the past 6 months and can genuinely say that they are invaluable partners in managing our SEM and SEO. They are professional, good to work with and very knowledgeable. Would recommend Glowmetrics for SEM and SEO without hesitation!

Laura Mazzia Piciot

Marketing Executive, Kefron

We engaged with GlowMetrics in order to expand our knowledge and use of Google Analytics. The engagement exceeded our expectations and we were provided with comprehensive reporting and advice. GlowMetrics also assisted our web agency with implementation guidance. I would highly recommend GlowMetrics.

Sheila Carroll

Marketing Executive, Corvil

IBEC has worked with GlowMetrics on a number of analytics and digital marketing projects- from ensuring our websites are fully trackable to auditing our Google Ads accounts and running digital marketing campaigns across multiple platforms. We have found them very professional in their approach and delivery of each project. We would highly recommend working with GlowMetrics.

Sarah-Jane Willoughby

Head of Marketing, IBEC



We first worked with GlowMetrics in October 2017 for a one day introduction course to Google Analytics followed by the accredited training course in March 2018. Through class interaction and by personalising the training content to our real world site traffic, Joanne really brought the learning process to life. All participants qualified successfully and the team now have a much richer understanding of what our digital marketing campaigns are delivering.

Conor Crotty

Group Marketing, Bank of Ireland



Dealing in the world of SEO and Digital marketing can be a mind boggle but as a crowdfunding and sports media business in 38 countries around the world we put a lot of emphasis in getting it right. We called in Joanne from GlowMetrics and it proved to be a very wise investment. Joanne showed us some very clever ways of doing things to improve our digital reach and increase business.

Richard Pearson

Founder & CEO, Pledge Sports

GlowMetrics takes the time to understand my business. They recognise when to make changes and have given me great advice on how to create SEO friendly content. They are consistent with regular reports and recommendations. I would highly recommend Joanne and her team for analytics, digital marketing and training.​

Sarah Woods

Managing Director,

We appointed GlowMetrics to run part of our 2016 digital election campaign. The GlowMetrics team were very timely in their response to emails, proactive in coming up with new ideas throughout the duration of the campaign and had great attention to detail when it came to tracking campaign performance.

Jennie O'Reilly

Acting Head of Digital, Fine Gael

GlowMetrics helped us find new markets, assisted with efficiencies and skilfully employed new technologies to help better monitor and market project initiatives.

Niall Drew

Economic Development, Armagh City, Banbridge and Craigavon Borough Council, MyCreativeEdge

Although we’ve only been a customer for a short time, I can tell you already that we are very happy with the skill set, knowledge and customer service we receive from GlowMetrics. It is rare to find a consultancy who can not only help us get the most out of Google Analytics, but more importantly can help us tease out what the numbers are telling us, which numbers to really focus on, and use the analytics to both formulate and execute a viable, ongoing optimization strategy.

Eoin Clarke

Country Manager (Ireland), Switcher

We have used Joanne as an SEO and PPC consultant for both our companies Siopa & over the past 3 years. At all times we have found the detailed reports and other information to be accurate, within our capabilities to implement and most importantly have given us positive results in higher traffic and sales. Joanne is extremely pleasant and professional to work with and goes that extra mile to help you achieve results!

Cathy Lawlor

General Manager, &

Joanne has been working with Sureskills for over 4 years now. During this time she has delivered a wealth of customised digital training courses for a range of clients from government, SME’s, to MultiNationals. In addition to this Joanne lecturers regularly on our digital marketing diploma- across the areas of PPC, SEO and Analytics. The ease of collaboration to fulfil client requirements and quality of work by GlowMetrics to deliver great training sessions has continuously been excellent and this is reflected in the feedback that we get from clients and students.

Stephen Long


GlowMetrics lead and conducted a very informative social media CPD strategy event for Table Tennis Ulster. This was the first event Table Tennis Ulster conducted, concentrating on helping sports clubs promote and engage better with new and existing members. Overall the feedback from the club’s was great and we would like to thank Joanne and Glowmetrics for their professionalism and presentation on the night.

Gervis Knox

Owner, Table Tennis Ulster