Are you using Bing Ads? Here’s Why You Should Be!

Written by Joanne Kearney

Joanne has over 10 years’ experience working in digital analytics, executing and managing many large scale projects across the UK and Ireland. Joanne is also an experienced trainer, having developed many customised corporate training schemes and regularly speaks at digital and analytics events.
January 27, 2017

Most people will advertise on the Google AdWords platform, but have you ever thought about advertising on Bing?

Bing Ads is an online advertising service, operating on a pay per click model, allowing companies to advertise to customers at the exact moment they are searching for the things which you offer. This advertising platform is an effective way to successfully develop a digital strategy and help attract and retain online customers.

Check out the advantages which Bing Ads has:

  1. Pay per click – No click, no charge.

Pay just when customers click your ad, making it more cost-effective for any budget. Therefore, if a customer sees your ad but doesn’t click on it, you are not being charged by Bing for this impression.

  1. Measure performance – test keywords, bids and timing to make the most of your ROI.

Bing Advertising allows you to effectively manage your ads and shows you the amount of impressions, clicks and conversions each ad has. This helps you in seeing which keyword terms are being the most searched on Bing, and which ads are being shown which ultimately bring customers to your website.

  1. Budget by day or month – set a monthly maximum or adjust your spend on a day-to-day basis.

By setting a daily or monthly budget and only paying when a customer clicks your ad, the campaign costs are easily managed, so you only pay what you can afford. Like AdWords, with the Bing Ads interface, if your ad reaches its’ budget limit before the day or month is over, the ad will stop showing and restart again the next day/month.

  1. Easy to import – if you’re already using another product like Google AdWords, it’s easy to pull that campaign into Bing Ads.

If you already have campaigns in a different online advertising program, you can import them to Bing Ads, which saves you the trouble of having to set them up from scratch. You can import directly from your Google AdWords account, or you can create an import file and upload it to Bing Ads.

With Bing, you do have to pay for each click on your ad, even if it doesn’t generate any revenue for you through conversions. However, the ads will still help to increase your brand awareness and customers could remember your ads and the in the future, return to your website.

Sound tempting? If Bing Ads is something you think you could benefit from, why not give it a go! If you’re used to using Google AdWords, the Bing interface is very similar so it isn’t hard to navigate around.




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