May 30, 2019 | Digital Analytics, Google Data Studio
There have been a great number of new features introduced to Google Data Studio since it’s official release in September, many of which you can read about in this handy article (cheap plug, I know). For every new update that brings quality of life additions and...
Apr 29, 2019 | Digital Analytics, Google Data Studio
An Overview of New Features for 2019 Google’s data visualisation and reporting platform Data Studio has seen a huge number of tweaks and changes over the last year through a beta period, finally becoming generally available and free-to-use in September. The pace of...
Apr 5, 2019 | Digital Marketing, Google Ads
Understanding Keyword Match Types in Paid Search When you’re using paid search ad platforms like Google Ads or Bing Ads, choosing the right keywords to target is pretty important…well, actually, it’s really important. Doing your keyword research and picking...
Mar 20, 2019 | Google Analytics, Web Analytics
What is Google Analytics 360? Google 360 is an ecosystem built by Google to help understand WHO visits a website, the JOURNEY they make when they get there, as well as helping you get to INSIGHTS and ACTION quicker. The platform includes everything from Tag Manager...
Jan 25, 2019 | Digital Analytics, Google Optimize
Google Optimize is Google’s tool for user experience testing, complete with Analytics and Ads integration, and Data Studio connectors expected in the future. As well as testing on your site, Optimize allows you to create personalised experiences for your users,...
