Apr 5, 2019 | Digital Marketing, Google Ads
Understanding Keyword Match Types in Paid Search When you’re using paid search ad platforms like Google Ads or Bing Ads, choosing the right keywords to target is pretty important…well, actually, it’s really important. Doing your keyword research and picking...
Mar 20, 2019 | Google Analytics, Web Analytics
What is Google Analytics 360? Google 360 is an ecosystem built by Google to help understand WHO visits a website, the JOURNEY they make when they get there, as well as helping you get to INSIGHTS and ACTION quicker. The platform includes everything from Tag Manager...
Jan 25, 2019 | Digital Analytics, Google Optimize
Google Optimize is Google’s tool for user experience testing, complete with Analytics and Ads integration, and Data Studio connectors expected in the future. As well as testing on your site, Optimize allows you to create personalised experiences for your users,...
Jan 18, 2019 | Digital Marketing, SEO
While Google remains the undisputed leader of search engines, you shouldn’t be ignoring other offerings when it comes to ensuring your site ranks as highly as possible. According to the latest estimates from Statista, Bing accounts for roughly 6.76% of the market...
Sep 12, 2018 | Digital Analytics, Google Optimize
You’ve hopefully heard of Google Optimize by now, Google’s integrated tool for User Experience testing. There is more to Google Optimize than simply creating and running tests however, and we’re here to help you get the most out of using Google Optimize. Here are...
