In this article we take a look at some of the types of data you can collect using Google’s Value Track parameters in your AdWords campaigns
Google AdWords will be rolling out the new “Upgraded URLs” feature in July this year. In this article we discuss the benefits of Upgraded URLs, what will be changing and what you need to do to prepare for the update.
Last Thursday night was a busy night for GlowMetrics as we had the honour of attending not one, but TWO awards ceremonies: the Women In Business Awards, which took place in the beautiful Culloden Estate and Spa, and the Eircom Golden Spiders in the Convention Centre, Dublin.
In this post we look at some of the best tactics you can implement to help improve PPC quality score and boost the performance of your campaigns
With Google’s latest algorithm, the Pigeon update, homing in on local search results, it’s time to get serious about local SEO. Here are some tips to help you get started.
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