This week I was speaking at e-Commerce Unpacked conference in Dublin - just in time for Black Friday! During the session I discussed the key differences in GA4 vs Universal...
Joanne Kearney
Search Insights...
12 Simple Steps To Exclude Internal Traffic From GA4
Learn how to:
– Create a rule using IP addresses to define the parameter value for internal traffic
– Create an exclude filter based on this rule
– Test the internal traffic filter before activating it
Channel Grouping (Other) and how to fix it in Google Analytics
Have you ever had a look at your Acquisition > Default Channel Grouping report and noticed a channel group you don’t recognise called (Other)? Don’t worry- you’re not alone....
5-Step Guide To View Site Search Terms In GA4
Back in March, we covered how you can set up site search tracking in Google Analytics 4. Here, we are going to look at how you can expose and view the search terms in regular...
Custom Campaign Tagging using UTM codes in Google Analytics (Universal & GA4)
Do you invest your time and money in social campaigns, email campaigns or non-Google display campaigns? Do you stop and think about tagging these campaigns so you can see the...
Setting up Site Search in GA4
When talking about site search reporting in Google Analytics I always refer back to the client we had years ago that had over 5 years of site search data but didn’t realise it...
Goodbye 2020 and Hello Cookie Monster 2021
So this is Christmas, and what have we done? Another year over, and a new one (nearly) begun. Nothing about this year has been normal. We’ve experienced a lot of ups and...
GA4 – The new Google Analytics, should you upgrade?
Google Analytics 4 is here! Released mid-October GA4 has been built to provide a more holistic and insight driven analytics platform- and one that is more suited to evolving...
Search Trends During Coronavirus: UK and Ireland
Corona virus, covid, coronavirus, or Covid-19… how do you call it? What is the official name? There are plenty of different names being shared for the current situation we find...
Sign up for our Newsletter
Stay in touch by signing up to our email newsletter. You'll receive the latest news, offers and tips from us: