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Ad Extensions: What are they?

Ad Extensions: What are they?

Ad extensions are the best way to enhance paid results on Google, and can be powerful tools for including increasing CTR and boosting conversion rates, if implemented correctly. Essentially, they allow you to show addition information on your Google AdWords ads, and...
6 Ways to Increase Social Media Engagement

6 Ways to Increase Social Media Engagement

Social Media Marketing may be your area of expertise, but is it worth it if there’s no engagement? You post day in and day out on social media, with only a like or two here and there. It can be disheartening, but also costly. Your social media marketing won’t pay off...
From Fake News To Fake Metrics

From Fake News To Fake Metrics

In keeping with the trend in fake news, we’ve decided to look at some fake metrics this month. These are metrics that we would always warn people to carefully consider, given the manipulated and sometimes distorted story which they can tell. Ronald Coase summed...