Aug 1, 2019 | Digital Analytics, Google Data Studio
Have you ever set up a report in Google Data Studio and realised your data isn’t as clean as you’d like it to be? Maybe you’ve used inconsistent naming conventions in some of your campaigns – some are uppercase, and others are lowercase? Perhaps some of your...
Jun 17, 2019 | Digital Analytics
MeasureCamp is coming to Ireland for the first time! The internationally-renowned data analytics unconference will take place at Google’s offices in Dublin, 19th October 2019. Founded in London in 2012 with 120 attendees, MeasureCamp has grown to become a global...
Mar 28, 2019 | Digital Analytics, Google Tag Manager
You might have noticed a new addition to the Google Tag Manager interface this week, as Google released a new trigger type – Trigger Groups. Wondering what a Trigger Group is? Want to know how to create a Trigger Group? Maybe you’d like some example use...
Jan 31, 2019 | Digital Analytics, Google Analytics
One of the most common issues that we come across happens when an e-commerce website has a payment portal that temporarily redirects the user to a third-party site to process their payment, then brings them back to the website again to confirm their order. The issue?...
Dec 7, 2018 | Digital Analytics, Google Analytics
You might have noticed recently a new parameter has appeared in your Google Analytics reports. Your nice clean URL structure has been taken over by this ‘fbclid’ parameter and its long string of letters, numbers and characters. Thankfully, there’s...
