There was a significant surge in bot traffic in Google Analytics from 31st January to 2nd February 2021. One of the most common issues we saw came from /trafficbot.life and...
Michael Wilson
Search Insights...
New Google Tag Manager Preview Mode (October 2020) – Tag Assistant
We like surprises, don't we? Whenever we spotted a surge of comments on forums and social media about a huge change to the Google Tag Manager interface recently, it definitely...
Outbound Link Tracking in GTM using ‘Is Outbound’ Auto-Event Variable
Tracking outbound links in Google Tag Manager is not a new topic - we've written a guide explaining how to do it before - but there is a more efficient way to do it nowadays. ...
Server Side Tagging in Google Tag Manager – What is it? Should we use it?
Google Tag Manager is one of our favourite tools which allows us to control all our advanced tracking and conversion pixels from within one interface. Until now, GTM has been a...
Google Marketing Platform Partner Summit 2019 – #GlowOnTour, San Francisco Edition
Google's annual invite-only event for Google Marketing Platform partners took place in San Francisco last month at the Hilton Hotel in Union Square. Now known as the GMP Summit...
Calculated Fields in Google Data Studio – How to Use Text Functions
Have you ever set up a report in Google Data Studio and realised your data isn’t as clean as you’d like it to be? Maybe you’ve used inconsistent naming conventions in some of...
MeasureCamp is Coming to Ireland!
MeasureCamp is coming to Ireland for the first time! The internationally-renowned data analytics unconference will take place at Google’s offices in Dublin, 19th October 2019....
What are Trigger Groups in Google Tag Manager?
You might have noticed a new addition to the Google Tag Manager interface this week, as Google released a new trigger type - Trigger Groups. Wondering what a Trigger Group is? ...
When to Update Your Referral Exclusion List in Google Analytics?
One of the most common issues that we come across happens when an e-commerce website has a payment portal that temporarily redirects the user to a third-party site to process...
Sign up for our Newsletter


Stay in touch by signing up to our email newsletter. You'll receive the latest news, offers and tips from us: