Happy New Year! 2023 is the year that GA4 will officially become Google’s main analytics product with Universal Analytics scheduled to be sunset. On July 1, 2023, standard...
Michael Wilson
Search Insights...
Does FBCLID affect GA4? Remove FBCLID + Other Unwanted Query Parameters in GA4
FBCLID is Facebook's Click Identifier - a query parameter appended to all links posted on Facebook since 2018. In response to browsers clamping down on third-party cookies, this...
GA4 Event Tracking via GTM – Where are my Event Parameters?
The latest version of Google Analytics - GA4 - brings a whole new measurement framework. It also requires a whole new set of Google Analytics tags to be configured via Google...
How To Pull in Header Text as a Variable Using Google Tag Manager
If there's a piece of text loaded on a page that you would like to collect as part of your data analysis, there are several ways to do this using Google Tag Manager. In today's...
Rise in Direct Traffic & New Users in Google Analytics? It Might Be ITP…
Have you noticed a significant increase in Direct traffic in your Google Analytics account recently? Maybe it's coincided with a drop in Organic traffic? This is something we've...
How to Test CSS Selectors Using the Chrome Dev Console
If you've been using Google Tag Manager for a while, you've probably encountered a scenario where you want to distinguish between clicks on buttons that don't have unique IDs or...
What is /trafficbot.life and why is it appearing in Google Analytics?
There was a significant surge in bot traffic in Google Analytics from 31st January to 2nd February 2021. One of the most common issues we saw came from /trafficbot.life and...
New Google Tag Manager Preview Mode (October 2020) – Tag Assistant
We like surprises, don't we? Whenever we spotted a surge of comments on forums and social media about a huge change to the Google Tag Manager interface recently, it definitely...
Outbound Link Tracking in GTM using ‘Is Outbound’ Auto-Event Variable
Tracking outbound links in Google Tag Manager is not a new topic - we've written a guide explaining how to do it before - but there is a more efficient way to do it nowadays. ...
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