Want to know which links your visitors are clicking on on your website and where they head off to? If you have a link to a third party website, by default in Google Analytics, you’ll have no idea how many of your users are clicking on that link or much traffic you’re sending their way – but by setting up Outbound Link Tracking via Google Tag Manager, you can see exactly that!
We’re big fans of Google Tag Manager here at GlowMetrics, and so are our clients… If you’re already using it, you’re probably a fan of it too. If you’ve no idea what Google Tag Manager (GTM) is, or what it does, read on…
Google Analytics have released another great feature, Calculated Metrics, and it’s one of our favourite updates. Find out all about them and how you can use them to your advantage!
After a whirlwind trip to London for MeasureCamp, I’ve just about had time to process my thoughts, unpack my clothes and don my new t-shirt – they’re black this year, the nicest yet!
In this, the second in our series of Remarketing blog posts, we will look at how to create a Remarketing Audience within Google Analytics and link it to your Adwords account.
Another new report has popped up in some of our clients’ Google Analytics accounts recently – the Lifetime Value report. It’s still in Beta and currently only available for ‘app’ views.
Snapchat has become more brand friendly in order to generate revenue – but what if you’re a small/medium sized business? Is it worth it for you?
All Google Tag Manager accounts will be migrated to V2 by 1st June so if you still haven’t tried the new version, here’s what you need to know before June rolls around.
Following on from the Active Users (Beta) Report we discovered recently, we’ve noticed another new addition in Google Analytics, the Cohort Analysis (Beta) Report. If you don’t have access to it yet, you probably will soon. Here’s a little bit more information about what it actually does.
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