Internal links are an important aspect of search engine optimization (SEO) as it helps search engines understand the structure of your website and the relationships between...
Nicola Bell
Search Insights...
2023 SEO Forecast: What to Expect & How To Prepare
In this blog post, we’ll take a closer look at the SEO forecasts for 2023 and provide actionable tips on how to prepare your website for the coming changes in 2023.
5 Black Friday Tips for Google Search Campaigns
With only a few weeks left until Black Friday it’s time to prepare your Google Search Ads for the biggest online shopping weekend of 2022.
What is Google’s Helpful Content Update?
Google has just released an update to their algorithm, which could be one of the most significant updates since Panda back in 2011 with many SEOs predicting that this update could be a game-changer in the world of search engine optimisation.
Does Ad Strength Matter in Google Ads?
If you run ads on Google Ads you are probably familiar with metrics such as quality score or optimisation score, however, Responsive Search Ads have their own scoring metric...
The Quick & Easy Way to Create Structured Data
Don’t be intimitated by structured data. We’ve created a step-by-step guide on how to quickly create, test and add structured data to your website.
How to Find & Fix Orphan Pages
They may not sound like a big issue but orphan pages, pages that aren’t linked to anywhere else on your site are bad for SEO. Finding (and fixing) them is simple.
SEO or PPC: Which is Better?
The SEO vs PPC debate has been raging for years but which, if either, is better? Buying your way to the top of search engines through a pay-per-click (PPC) campaign or cultivating your organic search engine marketing strategy through search engine optimization (SEO)?
Do You Still Need to Disavow Links in 2021?
Backlinks are critical to SEO success, but not all backlinks are created equal and the quality of links coming into your site can mean all the difference to your SEO success.
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