With only a few weeks left until Black Friday it’s time to prepare your Google Search Ads for the biggest online shopping weekend of 2022.
Google has just released an update to their algorithm, which could be one of the most significant updates since Panda back in 2011 with many SEOs predicting that this update could be a game-changer in the world of search engine optimisation.
If you run ads on Google Ads you are probably familiar with metrics such as quality score or optimisation score, however, Responsive Search Ads have their own scoring metric...
Don’t be intimitated by structured data. We’ve created a step-by-step guide on how to quickly create, test and add structured data to your website.
They may not sound like a big issue but orphan pages, pages that aren’t linked to anywhere else on your site are bad for SEO. Finding (and fixing) them is simple.
The SEO vs PPC debate has been raging for years but which, if either, is better? Buying your way to the top of search engines through a pay-per-click (PPC) campaign or cultivating your organic search engine marketing strategy through search engine optimization (SEO)?
Backlinks are critical to SEO success, but not all backlinks are created equal and the quality of links coming into your site can mean all the difference to your SEO success.
Featured snippets are displayed more prominently than the top-ranked organic results in the Google SERPS. We look at how they work and how you can optimise your content to achieve them.
Autocomplete is a Google Search feature designed to make it faster to complete searches that you’re beginning to type on Google. Just begin typing, and you’ll see predictions...
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