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Over the past 5 weeks I have been completing a placement in GlowMetrics, gaining a deeper knowledge of digital analytics and marketing. As an A-level student having never studied or had first-hand experience in marketing or in the business world, I started this placement clueless. However, Joanne and the team were great and have taught me so much.

Throughout my 5 weeks, I learned a lot about marketing. This ranged from learning about SEO and writing metadata, to using Google AdWords and seeing how important this channel of marketing is to a business’s understanding of their customer and traceability of marketing spend.

I have also become certified in Google AdWords.  I am so delighted with myself in getting this as being someone as young as I am, it’s an amazing achievement as it’s a widely recognised qualification. This experience and knowledge will help me so much- from my university application to getting a job and being able to apply the knowledge I’ve gained to different tasks in the future. I was lucky enough to be given different tasks for clients which helped me so much to understand what I was doing and motivated me to work to the best of my ability.

Before this placement I always knew how important marketing was and that it is vital to every successful business. But even at that, I never actually knew how truly vital it actually is.  We live in a digital age and with our ever-growing world of technology and the vast amount of people using the internet today, there has been a huge growth in the need for digital marketing. This has led to more businesses using digital marketing to promote their business and help build brand awareness. My placement has helped me realise how in-demand this industry is.

This placement has had a huge impact on me. It has taught me not just about marketing but about what the real world of work is actually like, and I have loved every minute of it.  I cannot express how thankful I am to Joanne for allowing me to spend my summer here and cannot put enough emphasis on what I have learned and how valuable this experience is. To anyone who is contemplating doing a placement, whether you are a school student like me or older, I urge you to do it. It has helped me expand my knowledge on marketing and has really solidified my plans of going into marketing in the near future.

Thank you so much to Joanne and the team at GlowMetrics for having me, and providing such a great learning experience for me!