Oct 9, 2019 | Digital Analytics, Google Optimize, Google Tag Manager
One of the easiest ways to set up Google Optimize is using Google Tag Manager. All you need to do is add a simple tag to your container, and you’re ready to start running A/B tests and personalised experiences. There is an optional, but recommended, step that many...
Jan 25, 2019 | Digital Analytics, Google Optimize
Google Optimize is Google’s tool for user experience testing, complete with Analytics and Ads integration, and Data Studio connectors expected in the future. As well as testing on your site, Optimize allows you to create personalised experiences for your users,...
Sep 12, 2018 | Digital Analytics, Google Optimize
You’ve hopefully heard of Google Optimize by now, Google’s integrated tool for User Experience testing. There is more to Google Optimize than simply creating and running tests however, and we’re here to help you get the most out of using Google Optimize. Here are...
Jul 19, 2018 | Digital Analytics, Google Optimize
One of the most important aspects of any website is the user experience. While it’s great to understand how consumers reach your website, it’s equally as important to understand how they behave when they get there. This is where optimisation testing with Google...
Oct 28, 2016 | Digital Analytics, Google Optimize
By Michael Wilson Michael is our Digital Data Analyst at GlowMetrics with a strong interest in social media, finding new ways to use Google Tag Manager and turning data into stories. Google recently released their new product, Google Optimize, their own tool which...
