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From Fake News To Fake Metrics

From Fake News To Fake Metrics

In keeping with the trend in fake news, we’ve decided to look at some fake metrics this month. These are metrics that we would always warn people to carefully consider, given the manipulated and sometimes distorted story which they can tell. Ronald Coase summed...
Top 5 Google Tag Manager Mistakes

Top 5 Google Tag Manager Mistakes

By Michael Wilson Michael is our Digital Data Analyst at GlowMetrics with a strong interest in social media, finding new ways to use Google Tag Manager and turning data into stories. Google Tag Manager is a really useful tool – it’s allowed us to help our clients get...