Happy New Year! 2023 is the year that GA4 will officially become Google’s main analytics product with Universal Analytics scheduled to be sunset. On July 1, 2023, standard...
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Migrating to GA4 and GA4 Reports for eCommerce
This week I was speaking at e-Commerce Unpacked conference in Dublin - just in time for Black Friday! During the session I discussed the key differences in GA4 vs Universal...
12 Simple Steps To Exclude Internal Traffic From GA4
Learn how to:
– Create a rule using IP addresses to define the parameter value for internal traffic
– Create an exclude filter based on this rule
– Test the internal traffic filter before activating it
Top Tips to Pass the Google Analytics Individual Qualification Exam
Google Analytics is a powerful tool and knowing how to use it can be very useful! The Google Analytics Individual Qualification, or GAIQ, demonstrates expertise in Google...
Channel Grouping (Other) and how to fix it in Google Analytics
Have you ever had a look at your Acquisition > Default Channel Grouping report and noticed a channel group you don’t recognise called (Other)? Don’t worry- you’re not alone....
GA4 Event Tracking via GTM – Where are my Event Parameters?
The latest version of Google Analytics - GA4 - brings a whole new measurement framework. It also requires a whole new set of Google Analytics tags to be configured via Google...
5-Step Guide To View Site Search Terms In GA4
Back in March, we covered how you can set up site search tracking in Google Analytics 4. Here, we are going to look at how you can expose and view the search terms in regular...
Rise in Direct Traffic & New Users in Google Analytics? It Might Be ITP…
Have you noticed a significant increase in Direct traffic in your Google Analytics account recently? Maybe it's coincided with a drop in Organic traffic? This is something we've...
Custom Campaign Tagging using UTM codes in Google Analytics (Universal & GA4)
Do you invest your time and money in social campaigns, email campaigns or non-Google display campaigns? Do you stop and think about tagging these campaigns so you can see the...
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