So this is Christmas, and what have we done? Another year over, and a new one (nearly) begun. Nothing about this year has been normal. We’ve experienced a lot of ups and...
Digital Analytics Insights
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How To Extract Themes from Images in Data Studio
Presenting data in a more visually engaging way is becoming more and more popular as people realise the benefits of creating data dashboards that are visually appealing, easier...
GA4 – The new Google Analytics, should you upgrade?
Google Analytics 4 is here! Released mid-October GA4 has been built to provide a more holistic and insight driven analytics platform- and one that is more suited to evolving...
New Google Tag Manager Preview Mode (October 2020) – Tag Assistant
We like surprises, don't we? Whenever we spotted a surge of comments on forums and social media about a huge change to the Google Tag Manager interface recently, it definitely...
Connecting Google Surveys to Data Studio
Google Surveys is one of the most recent additions to the lineup of products available within the Google Marketing Platform, allowing you to easily create and publish online...
Outbound Link Tracking in GTM using ‘Is Outbound’ Auto-Event Variable
Tracking outbound links in Google Tag Manager is not a new topic - we've written a guide explaining how to do it before - but there is a more efficient way to do it nowadays. ...
Server Side Tagging in Google Tag Manager – What is it? Should we use it?
Google Tag Manager is one of our favourite tools which allows us to control all our advanced tracking and conversion pixels from within one interface. Until now, GTM has been a...
Data Studio Showcase: Formula 1 2020
Data visualisation is fast becoming one of the most important aspects of driving a data driven decision making process, supporting the presentation of key statistics and...
Search Trends During Coronavirus: UK and Ireland
Corona virus, covid, coronavirus, or Covid-19… how do you call it? What is the official name? There are plenty of different names being shared for the current situation we find...
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