Jul 30, 2019 | Digital Marketing, Google Ads, Google Data Studio
What Exactly is Quality Score? Quality Score is Google’s rating of the quality and relevance of your keywords to your ads and landing pages. It’s used to determine your cost per click and combined with your maximum bid to determine your ad rank in the ad auction...
Jun 25, 2019 | Digital Marketing, SEO
All SEO starts with tech SEO. This Mini Technical SEO Audit is designed to help you kick-start your Tech SEO efforts. For many business websites, organic traffic is the bread and butter. If your customers can’t find you on Google (or other search engines), it’s...
Jun 18, 2019 | Digital Marketing, SEM, SEO
What is Google My Business? Google My Business (GMB) is a free, tool provided by Google that helps companies manage how they appear on Google Search Results Pages, Maps and more. An essential first step in any local SEO strategy is to claim and verify your local...
May 17, 2019 | Digital Marketing, Social Media
Events and groups are taking centre stage as Facebook moves away from the News Feed Facebook announced a revamp of its main mobile app. The focus is… events and groups with a little design refresh also. Facebook says it’s placing groups front and centre as a start of...
Apr 5, 2019 | Digital Marketing, Google Ads
Understanding Keyword Match Types in Paid Search When you’re using paid search ad platforms like Google Ads or Bing Ads, choosing the right keywords to target is pretty important…well, actually, it’s really important. Doing your keyword research and picking...
Jan 18, 2019 | Digital Marketing, SEO
While Google remains the undisputed leader of search engines, you shouldn’t be ignoring other offerings when it comes to ensuring your site ranks as highly as possible. According to the latest estimates from Statista, Bing accounts for roughly 6.76% of the market...
