It won’t come as a surprise that user experience is now paramount when it comes to digital marketing. From your website design to your content and ad copy it’s imperative...
Digital Marketing Insights
Search Insights...
What is Google’s Helpful Content Update?
Google has just released an update to their algorithm, which could be one of the most significant updates since Panda back in 2011 with many SEOs predicting that this update could be a game-changer in the world of search engine optimisation.
9 Free Ways to Improve your LinkedIn Business Page 
A business’s social media presence is a vital part of its marketing strategy – with LinkedIn now an expected part of the mix. In this blog, we will explore some of the more useful features and easy fixes to help improve your business’s LinkedIn page.
What Exactly is E-A-T and Why It’s Important for SEO
Google implemented a broad core update at the end of May 2022 to its search engine algorithm. Core updates are significant because it means Google is refining how its search...
Does Ad Strength Matter in Google Ads?
If you run ads on Google Ads you are probably familiar with metrics such as quality score or optimisation score, however, Responsive Search Ads have their own scoring metric...
How To Prevent Google From Rewriting Your Title Tags
Page titles (title tags) have a large impact on click-through rates because they provide important context to search engines, but a recent study shows Google rewrites title tags...
The Quick & Easy Way to Create Structured Data
Don’t be intimitated by structured data. We’ve created a step-by-step guide on how to quickly create, test and add structured data to your website.
Introducing the new Newsletter Publishing Option on LinkedIn
LinkedIn has recently announced that businesses can now add their Newsletters to their company pages. An area once dominated by email marketing, LinkedIn has taken the first...
How to include Google Ads Extension Data in your Google Data Studio Dashboard
The must-knows of Google Ads extensions & how to add extension data to your Dashboard using a Google Sheet.
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