The Auction Insights report is a tool from Google Ads, which allows advertisers to compare their keyword bid performance against competitors in the same auctions. Did you know you can now view this data with Google Data Studio?
Digital Marketing Insights
In this blog, we’ll look at 4 key metrics you should monitor when optimising your PPC campaigns (and we don’t mean clicks and impressions). It’s time to look beyond vanity metrics.
Ready to get started with Structured Data? This hands-on guide will take you through the basics of creating, testing and implementing Structured Data on your site.
Featured snippets are displayed more prominently than the top-ranked organic results in the Google SERPS. We look at how they work and how you can optimise your content to achieve them.
You may have noticed when checking your display placements that there are lots of mobile apps appearing and you may find that performance from these mobile app placements is poor – plenty of clicks, but few (if any) conversions.
Google My Business (GMB) is a free tool provided by Google that helps companies manage how they appear on Google Search Results Pages, Maps, and more and it continues to be a key driver of local SEO success.
Responsive Search Ads (or RSAs) are one of the most innovative tools to come from Google Ads in recent years and they mark a serious step forward in ad automation. But what...
Did you know that you can compare the performance of your Google Search campaigns with your main competitors? Read on to discover how to get the most from the Google Ads Auction...
As we approach the end of 2020 it is important to reflect on this year. Retail experiences are mostly online which has forced retailers to invest in their online shop fronts. So what does this mean for 2021?
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