Jan 24, 2020 | Digital Marketing, Google Ads, SEO, Social Media
As we approach the end of January many of us are adapting to the new year, while some of us are continuing with old habits – they really do die hard. Do you find yourself using the same old marketing trends? Check out these 5 Marketing Trends for 2020 from...
Nov 27, 2019 | Digital Marketing, Google Ads
Google has been pushing its automated solutions more and more over the last few years. From automated bidding solutions to responsive and dynamic search ads, it’s becoming clear that automation is the direction Google wants us to take. The most recent iteration...
Nov 13, 2019 | Digital Marketing, Google Ads, SEM
Want to save money on Google Ads? Improve the quality of your advertising campaigns? Boost your conversion rate from PPC? Predict the ins and outs of the next Google Algorithm update? Okay, this might not help with the last part, but we can assure you that...
Nov 11, 2019 | Digital Marketing, Google Ads
Google have finally announced that they will be rolling out lead form extensions to advertisers over the next few weeks. This is such a new update that it might not even be available in your account yet… it’s coming we promise! What are Google Lead Form...
Oct 25, 2019 | Digital Marketing, Web Analytics
Any PPC campaign has the potential to offer a business better ROI, improved conversion rates and enhanced lead generation – but what if you’re not tracking leads? And even if you are, what if there are no “Thank You” pages on the site to track as goals in Analytics?...
Sep 30, 2019 | Digital Marketing, Google Ads
It’s time to say goodbye to Avg. Position; it’s been a part of Google Ads (formally Google AdWords) from the start, but now it’s no more, starting from September 30th 2019. Why is Google Removing Average Position? In the announcement post, Google Ads Product Manager...
