Featured snippets are displayed more prominently than the top-ranked organic results in the Google SERPS. We look at how they work and how you can optimise your content to achieve them.
Digital Marketing Insights
Search Insights...
Exclude Mobile App Placements in Google Display
You may have noticed when checking your display placements that there are lots of mobile apps appearing and you may find that performance from these mobile app placements is poor – plenty of clicks, but few (if any) conversions.
Google My Business – Why Local Search is Important in 2021
Google My Business (GMB) is a free tool provided by Google that helps companies manage how they appear on Google Search Results Pages, Maps, and more and it continues to be a key driver of local SEO success.
Best Practice & Reporting for Responsive Search Ads
Responsive Search Ads (or RSAs) are one of the most innovative tools to come from Google Ads in recent years and they mark a serious step forward in ad automation. But what...
How to Use the Google Ads Auction Insights Report
Did you know that you can compare the performance of your Google Search campaigns with your main competitors? Read on to discover how to get the most from the Google Ads Auction...
5 Digital Marketing Trends For 2021
As we approach the end of 2020 it is important to reflect on this year. Retail experiences are mostly online which has forced retailers to invest in their online shop fronts. So what does this mean for 2021?
6 Ways to Prep Your Google Ads Campaigns for Black Friday
Black Friday is the day after Thanksgiving and this year it falls on the 27th November, followed shortly after by Cyber Monday on 30th November and the unofficial beginning of...
Digital Marketing During COVID -19 Circuit Breaker In Northern Ireland
As another lockdown looms we offer some tips to help your business embrace digital marketing and the opportunities it can provide to support your business during this difficult and unprecedented time.
Search Terms Report Changes: What We Know
From 1 September 2020, Google started restricting the data that advertisers can access through the Google Ads Search Terms Report. When running Google Ads Search campaigns the...
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