Autocomplete is a Google Search feature designed to make it faster to complete searches that you’re beginning to type on Google. Just begin typing, and you’ll see predictions...
Digital Marketing Insights
Match types are the bread and butter of Google Search Ads, helping us define exactly which search terms show our ads. Here we run through the most recent changes made to Google Search’s Match Types
The Auction Insights report is a tool from Google Ads, which allows advertisers to compare their keyword bid performance against competitors in the same auctions. Did you know you can now view this data with Google Data Studio?
In this blog, we’ll look at 4 key metrics you should monitor when optimising your PPC campaigns (and we don’t mean clicks and impressions). It’s time to look beyond vanity metrics.
Ready to get started with Structured Data? This hands-on guide will take you through the basics of creating, testing and implementing Structured Data on your site.
Featured snippets are displayed more prominently than the top-ranked organic results in the Google SERPS. We look at how they work and how you can optimise your content to achieve them.
You may have noticed when checking your display placements that there are lots of mobile apps appearing and you may find that performance from these mobile app placements is poor – plenty of clicks, but few (if any) conversions.
Google My Business (GMB) is a free tool provided by Google that helps companies manage how they appear on Google Search Results Pages, Maps, and more and it continues to be a key driver of local SEO success.
Responsive Search Ads (or RSAs) are one of the most innovative tools to come from Google Ads in recent years and they mark a serious step forward in ad automation. But what...
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