We say this every year but this year really has seen a lot of exciting changes (and a few challenges too) in the world of digital marketing and analytics. So this year we asked...
The New Performance Max Features & How To Use Them For The Holiday Season
Google is upgrading Performance Max campaigns with a range of new features just ahead of the busy shopping period. These features are specific to promoting seasonal sales which...
5 Black Friday Tips for Google Search Campaigns
With only a few weeks left until Black Friday it’s time to prepare your Google Search Ads for the biggest online shopping weekend of 2022.
Does Ad Strength Matter in Google Ads?
If you run ads on Google Ads you are probably familiar with metrics such as quality score or optimisation score, however, Responsive Search Ads have their own scoring metric...
How to include Google Ads Extension Data in your Google Data Studio Dashboard
The must-knows of Google Ads extensions & how to add extension data to your Dashboard using a Google Sheet.
SEO or PPC: Which is Better?
The SEO vs PPC debate has been raging for years but which, if either, is better? Buying your way to the top of search engines through a pay-per-click (PPC) campaign or cultivating your organic search engine marketing strategy through search engine optimization (SEO)?
Activating Google Seller Ratings for your Ads Account
With an increase of under 1 Trillion dollars between 2019-2020 in the Global Ecommerce market and an expected rise to 6.3 Trillion dollars by 2024, the online marketplace is now...
Google Search Match Types: How do Keyword Match Types Work?
Match types are the bread and butter of Google Search Ads, helping us define exactly which search terms show our ads. Here we run through the most recent changes made to Google Search’s Match Types
Auction Insights in Google Data Studio
The Auction Insights report is a tool from Google Ads, which allows advertisers to compare their keyword bid performance against competitors in the same auctions. Did you know you can now view this data with Google Data Studio?
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