If you run ads on Google Ads you are probably familiar with metrics such as quality score or optimisation score, however, Responsive Search Ads have their own scoring metric...
The must-knows of Google Ads extensions & how to add extension data to your Dashboard using a Google Sheet.
Here at GlowMetrics, we have tested Performance Max campaigns over the past few months, and we have come up with several ways to help optimise your campaigns to ensure you are getting the best returns.
The SEO vs PPC debate has been raging for years but which, if either, is better? Buying your way to the top of search engines through a pay-per-click (PPC) campaign or cultivating your organic search engine marketing strategy through search engine optimization (SEO)?
With an increase of under 1 Trillion dollars between 2019-2020 in the Global Ecommerce market and an expected rise to 6.3 Trillion dollars by 2024, the online marketplace is now...
Match types are the bread and butter of Google Search Ads, helping us define exactly which search terms show our ads. Here we run through the most recent changes made to Google Search’s Match Types
The Auction Insights report is a tool from Google Ads, which allows advertisers to compare their keyword bid performance against competitors in the same auctions. Did you know you can now view this data with Google Data Studio?
In this blog, we’ll look at 4 key metrics you should monitor when optimising your PPC campaigns (and we don’t mean clicks and impressions). It’s time to look beyond vanity metrics.
You may have noticed when checking your display placements that there are lots of mobile apps appearing and you may find that performance from these mobile app placements is poor – plenty of clicks, but few (if any) conversions.
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