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It’s beacon, not bacon!

It’s beacon, not bacon!

  Have you ever heard of a Beacon? Well neither had we, but now we have and this is how it looks! Google decided to send us a sample beacon to be part of the beacon project but before we explained what the beacon project is, we’ll explain what an actual beacon...
The New AdWords Interface is Here…for Good

The New AdWords Interface is Here…for Good

Last year, Google rolled out the new AdWords interface.  To be frank, the reaction in the GlowMetrics’ office wasn’t exactly positive.  Despite the new interface being more efficient and attractive looking, we’d spent a lot of time working on the original interface...
Ad Extensions: What are they?

Ad Extensions: What are they?

Ad extensions are the best way to enhance paid results on Google, and can be powerful tools for including increasing CTR and boosting conversion rates, if implemented correctly. Essentially, they allow you to show addition information on your Google AdWords ads, and...