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2017 – A Year in Google Searches

2017 – A Year in Google Searches

If you subscribe to our monthly newsletter (subscribe here), you will know we love following Google trends to see what the world is searching.  It tends to be based on world news or celebrity events but sometimes, we see something very random. So, in the spirit of the...
How Do Online Reviews Impact Search Ranking?

How Do Online Reviews Impact Search Ranking?

With the increase in digital channels on which to broadcast and consume information, consumers are turning online to gather information at every point along their path to purchase. Online reviews and reputation are a huge part of the modern-consumers buying journey,...
Most Expensive Google AdWords Keywords in Ireland

Most Expensive Google AdWords Keywords in Ireland

Last week we came across an article on Search Engine Journal which was looking at the 25 most expensive AdWords keywords which got us thinking; what are the most expensive keywords in the Irish market? For many years keywords in mortgage, banking, insurance and...
Ad Extensions: What are they?

Ad Extensions: What are they?

Ad extensions are the best way to enhance paid results on Google, and can be powerful tools for including increasing CTR and boosting conversion rates, if implemented correctly. Essentially, they allow you to show addition information on your Google AdWords ads, and...
6 Ways to Increase Social Media Engagement

6 Ways to Increase Social Media Engagement

Social Media Marketing may be your area of expertise, but is it worth it if there’s no engagement? You post day in and day out on social media, with only a like or two here and there. It can be disheartening, but also costly. Your social media marketing won’t pay off...