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The New AdWords Interface is Here…for Good

The New AdWords Interface is Here…for Good

Last year, Google rolled out the new AdWords interface.  To be frank, the reaction in the GlowMetrics’ office wasn’t exactly positive.  Despite the new interface being more efficient and attractive looking, we’d spent a lot of time working on the original interface...
5 Top Tips for Social Media Marketing

5 Top Tips for Social Media Marketing

Is social media part of your marketing strategy? When it comes to social media marketing, many businesses fail to take advantage of the opportunities that social media platforms can provide. When used correctly social media is a very powerful gateway for connecting...
SEO Strategies for Voice Search

SEO Strategies for Voice Search

If you follow us you’ll know that recently we welcomed a new member to the office, in the form of Alexa 😊! It made us think of the way people search for information online and increasingly that more and more people are using voice search on their devices to search for...
2017 – A Year in Google Searches

2017 – A Year in Google Searches

If you subscribe to our monthly newsletter (subscribe here), you will know we love following Google trends to see what the world is searching.  It tends to be based on world news or celebrity events but sometimes, we see something very random. So, in the spirit of the...
How Do Online Reviews Impact Search Ranking?

How Do Online Reviews Impact Search Ranking?

With the increase in digital channels on which to broadcast and consume information, consumers are turning online to gather information at every point along their path to purchase. Online reviews and reputation are a huge part of the modern-consumers buying journey,...
Most Expensive Google AdWords Keywords in Ireland

Most Expensive Google AdWords Keywords in Ireland

Last week we came across an article on Search Engine Journal which was looking at the 25 most expensive AdWords keywords which got us thinking; what are the most expensive keywords in the Irish market? For many years keywords in mortgage, banking, insurance and...