Google implemented a broad core update at the end of May 2022 to its search engine algorithm. Core updates are significant because it means Google is refining how its search...
Digital Marketing Insights
Search Insights...
Does Ad Strength Matter in Google Ads?
If you run ads on Google Ads you are probably familiar with metrics such as quality score or optimisation score, however, Responsive Search Ads have their own scoring metric...
How To Prevent Google From Rewriting Your Title Tags
Page titles (title tags) have a large impact on click-through rates because they provide important context to search engines, but a recent study shows Google rewrites title tags...
The Quick & Easy Way to Create Structured Data
Don’t be intimitated by structured data. We’ve created a step-by-step guide on how to quickly create, test and add structured data to your website.
Introducing the new Newsletter Publishing Option on LinkedIn
LinkedIn has recently announced that businesses can now add their Newsletters to their company pages. An area once dominated by email marketing, LinkedIn has taken the first...
How to include Google Ads Extension Data in your Google Data Studio Dashboard
The must-knows of Google Ads extensions & how to add extension data to your Dashboard using a Google Sheet.
How to Find & Fix Orphan Pages
They may not sound like a big issue but orphan pages, pages that aren’t linked to anywhere else on your site are bad for SEO. Finding (and fixing) them is simple.
9 Ways to Optimise a Performance Max Campaign
Here at GlowMetrics, we have tested Performance Max campaigns over the past few months, and we have come up with several ways to help optimise your campaigns to ensure you are getting the best returns.
SEO or PPC: Which is Better?
The SEO vs PPC debate has been raging for years but which, if either, is better? Buying your way to the top of search engines through a pay-per-click (PPC) campaign or cultivating your organic search engine marketing strategy through search engine optimization (SEO)?
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