As we approach the end of January many of us are adapting to the new year, while some of us are continuing with old habits - they really do die hard. Do you find yourself using...
Digital Marketing Insights
Search Insights...
How to Set Up A Smart Shopping Campaign in Google Ads
Google has been pushing its automated solutions more and more over the last few years. From automated bidding solutions to responsive and dynamic search ads, it's becoming clear...
A Starter’s Guide To Negative Keywords
Want to save money on Google Ads? Improve the quality of your advertising campaigns? Boost your conversion rate from PPC? Predict the ins and outs of the next Google...
Google Ads Lead Form Extensions (so new they might not even be in your account yet)
Google have finally announced that they will be rolling out lead form extensions to advertisers over the next few weeks. This is such a new update that it might not even be...
5 Reasons PPC needs Google Tag Manager
Any PPC campaign has the potential to offer a business better ROI, improved conversion rates and enhanced lead generation – but what if you’re not tracking leads? And even if you...
Average Position is Dead! Long Live Impression Share
The often misunderstood metric is being removed from Google Ads and replaced with new impression share metrics.
5 Ways To Improve Facebook Ad Performance
Check out this infographic below where we give 5 tips to improving your Facebook ad performance!
Why You Should Consider Using LinkedIn Lead Gen Ads
LinkedIn is widely regarded as a professional networking site as opposed to more “social” media platforms like Facebook or Twitter. LinkedIn was initially created as a corporate...
Learn Inbound 2019: Key Takeaways
Our thoughts and learnings from Learn Inbound – one of Ireland’s top marketing conferences.
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