Apr 5, 2019 | Digital Marketing, Google Ads
Understanding Keyword Match Types in Paid Search When you’re using paid search ad platforms like Google Ads or Bing Ads, choosing the right keywords to target is pretty important…well, actually, it’s really important. Doing your keyword research and...
Jan 18, 2019 | Digital Marketing, SEO
While Google remains the undisputed leader of search engines, you shouldn’t be ignoring other offerings when it comes to ensuring your site ranks as highly as possible. According to the latest estimates from Statista, Bing accounts for roughly 6.76% of the market...
Aug 10, 2018 | Digital Marketing, Google Ads, SEM, SEO
Have you ever heard of a Beacon? Well neither had we, but now we have and this is how it looks! Google decided to send us a sample beacon to be part of the beacon project but before we explained what the beacon project is, we’ll explain what an actual...
May 16, 2018 | Digital Marketing, SEO
Simply having a blog doesn’t mean you’ll generate results. Even if you have high-quality content, it’s not always easy to get your blog noticed among the vast sea of online content. Therefore, it’s essential to write every blog post with SEO in mind. Good blog posts...
Apr 26, 2018 | Digital Marketing
We’ve put together an image showing the different steps that you’ll go through when creating a video campaign and top tips when choosing settings: Now here’s some tips to make your YouTube Ads campaign more efficient: Tip 1 Consider leaving the “Video partners on the...
Mar 30, 2018 | Digital Marketing, Google Ads
Last year, Google rolled out the new AdWords interface. To be frank, the reaction in the GlowMetrics’ office wasn’t exactly positive. Despite the new interface being more efficient and attractive looking, we’d spent a lot of time working on the original interface...
