Filter by:
Posted by
Nicola Russell
May 27th 2022
Digital Marketing Insights
3 min read
Does Ad Strength Matter in Google Ads?
If you run ads on Google Ads you are probably familiar with metrics such as quality score or optimisation score, however, Responsive Search Ads have their own scoring metric called...
Posted by
Anna Growcott
May 20th 2022
Digital Marketing Insights
3 min read
How To Prevent Google From Rewriting Your Title Tags
Page titles (title tags) have a large impact on click-through rates because they provide important context to search engines, but a recent study shows Google rewrites title tags more than...
Posted by
Nicola Russell
Apr 15th 2022
SEO
4 min read
The Quick & Easy Way to Create Structured Data
Google is constantly rolling out changes and updates to its algorithm, with its overall goal of becoming better at understanding the content (and the context) of your website. In truth,...
Posted by
Nicola Russell
Feb 18th 2022
Digital Marketing Insights
4 min read
How to Find & Fix Orphan Pages
They might not sound like a big issue but orphan pages, pages that aren’t linked to anywhere else on your site are bad for SEO. Fortunately, finding orphan pages is...
Posted by
Nicola Russell
Dec 5th 2021
Digital Marketing Insights
5 min read
Getting Started with Structured Data
Ready to get started with Structured Data? This hands-on guide will take you through the basics of creating and implementing Structured Data on your site. In 1998, search engines weren’t...
Posted by
Conor Ross
Dec 3rd 2021
Google Analytics
6 min read
Reference Lines and Trend Lines in Data Studio
Staying up to date with the latest features, additions and refinements to Google’s data visualisation platform, Data Studio, can be a tough task. Rarely does a week go by without...
Posted by
Michael Wilson
Dec 2nd 2021
Digital Analytics Insights
2 min read
What is /trafficbot.life and why is it appearing in Google Analytics?
There was a significant surge in bot traffic in Google Analytics from 31st January to 2nd February 2021. One of the most common issues we saw came from /trafficbot.life and...
Posted by
Kyle Crooks
Nov 17th 2021
Digital Marketing Insights
4 min read
Activating Google Seller Ratings for your Ads Account
With an increase of under 1 Trillion dollars between 2019-2020 in the Global Ecommerce market and an expected rise to 6.3 Trillion dollars by 2024, the online marketplace is now...
Posted by
Nicola Russell
Nov 15th 2021
Digital Marketing Insights
5 min read
Do You Still Need to Disavow Links in 2021?
Backlinks are critical to SEO success, but not all backlinks are created equal and the quality of links coming into your site can mean all the difference to your SEO...