Aug 10, 2018 | Digital Marketing, Google Ads, SEM, SEO
Have you ever heard of a Beacon? Well neither had we, but now we have and this is how it looks! Google decided to send us a sample beacon to be part of the beacon project but before we explained what the beacon project is, we’ll explain what an actual beacon...
Jan 5, 2018 | Digital Marketing, SEM
If you subscribe to our monthly newsletter (subscribe here), you will know we love following Google trends to see what the world is searching. It tends to be based on world news or celebrity events but sometimes, we see something very random. So, in the spirit of the...
Aug 11, 2017 | Digital Marketing, SEM
Last week we came across an article on Search Engine Journal which was looking at the 25 most expensive AdWords keywords which got us thinking; what are the most expensive keywords in the Irish market? For many years keywords in mortgage, banking, insurance and...
May 19, 2017 | Digital Marketing, Google Ads, SEM
Ad extensions are the best way to enhance paid results on Google, and can be powerful tools for including increasing CTR and boosting conversion rates, if implemented correctly. Essentially, they allow you to show addition information on your Google AdWords ads, and...
Jan 27, 2017 | Digital Marketing, SEM
Most people will advertise on the Google AdWords platform, but have you ever thought about advertising on Bing? Bing Ads is an online advertising service, operating on a pay per click model, allowing companies to advertise to customers at the exact moment they are...
Nov 11, 2016 | Digital Marketing, SEM, SEO
Whether you’re an experienced digital marketer or just starting out, there are a few mistakes that you’ve probably made in the past or that you could be making in the future. We’ve put together a few points to discuss common mistakes across digital marketing and if...
