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It’s beacon, not bacon!

It’s beacon, not bacon!

  Have you ever heard of a Beacon? Well neither had we, but now we have and this is how it looks! Google decided to send us a sample beacon to be part of the beacon project but before we explained what the beacon project is, we’ll explain what an actual beacon...
2017 – A Year in Google Searches

2017 – A Year in Google Searches

If you subscribe to our monthly newsletter (subscribe here), you will know we love following Google trends to see what the world is searching.  It tends to be based on world news or celebrity events but sometimes, we see something very random. So, in the spirit of the...
Most Expensive Google AdWords Keywords in Ireland

Most Expensive Google AdWords Keywords in Ireland

Last week we came across an article on Search Engine Journal which was looking at the 25 most expensive AdWords keywords which got us thinking; what are the most expensive keywords in the Irish market? For many years keywords in mortgage, banking, insurance and...
Ad Extensions: What are they?

Ad Extensions: What are they?

Ad extensions are the best way to enhance paid results on Google, and can be powerful tools for including increasing CTR and boosting conversion rates, if implemented correctly. Essentially, they allow you to show addition information on your Google AdWords ads, and...
Common Digital Marketing Mistakes to Avoid

Common Digital Marketing Mistakes to Avoid

Whether you’re an experienced digital marketer or just starting out, there are a few mistakes that you’ve probably made in the past or that you could be making in the future. We’ve put together a few points to discuss common mistakes across digital marketing and if...