In our third and final series of remarketing posts we look at real-life examples of remarketing; who is doing it well - and not so well. As we mentioned in our first remarketing...
This is the first of three blog articles that we’ll be publishing on the topic of remarketing. This article explains what remarketing is and discusses 3 things you should consider before deciding to execute a remarketing campaign. Next week, we’ll be looking at how to set-up remarketing lists in Google Analytics and link them so they can be used in AdWords campaigns. The last blog article will use real-life examples on how remarketing can work successfully to drive sales.
In this article we take a look at some of the types of data you can collect using Google’s Value Track parameters in your AdWords campaigns
Google Ad Grants is one of Google’s many programs that we like to wax lyrical about. Why? Because it’s one that allows us to give back, one where Google is giving something back, one that allows charities to promote their brand, product or service on Google, for free!
Google AdWords will be rolling out the new “Upgraded URLs” feature in July this year. In this article we discuss the benefits of Upgraded URLs, what will be changing and what you need to do to prepare for the update.
Have you heard of the Honeycomb Creative Works? It’s a fantastic programme that is being delivered by a partnership led by the University of Ulster and comprising Dundalk Institute of Technology (DkIT) and Creative Skill set and is targeted at the digital content sector across the INTERREG IVA region of Northern Ireland, the six border counties of the Republic of Ireland and the western seaboard of Scotland.
In this post we look at some of the best tactics you can implement to help improve PPC quality score and boost the performance of your campaigns
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