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Remarketing: Running successful micro-personalised ad campaigns

This is the first of three blog articles that we’ll be publishing on the topic of remarketing. This article explains what remarketing is and discusses 3 things you should consider before deciding to execute a remarketing campaign. Next week, we’ll be looking at how to set-up remarketing lists in Google Analytics and link them so they can be used in AdWords campaigns. The last blog article will use real-life examples on how remarketing can work successfully to drive sales.

A new series of Digital Marketing eLearning videos

Have you heard of the Honeycomb Creative Works? It’s a fantastic programme that is being delivered by a partnership led by the University of Ulster and comprising Dundalk Institute of Technology (DkIT) and Creative Skill set and is targeted at the digital content sector across the INTERREG IVA region of Northern Ireland, the six border counties of the Republic of Ireland and the western seaboard of Scotland.

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