Jun 18, 2019 | Google Optimize, Web Analytics
What is Google My Business? Google My Business (GMB) is a free, tool provided by Google that helps companies manage how they appear on Google Search Results Pages, Maps and more. An essential first step in any local SEO strategy is to claim and verify your local...
Jun 14, 2019 | Web Analytics
What a night! We had a fantastic evening at #MeasureBowling Belfast 2019. Beer, craic and garlic bread – what more could you want? It was great to mingle and catch up with the #DigitalAnalytics community here in Belfast last night. We may be a small city, but we are...
Mar 20, 2019 | Google Analytics, Web Analytics
What is Google Analytics 360? Google 360 is an ecosystem built by Google to help understand WHO visits a website, the JOURNEY they make when they get there, as well as helping you get to INSIGHTS and ACTION quicker. The platform includes everything from Tag Manager...
Feb 15, 2019 | Google Analytics, Web Analytics
Bot Spam traffic in Google Analytics has EXPLODED in the last few years. We’re seeing it all the time in our clients’ accounts. More and more we’re seeing this bot traffic attributed to Amazon. In fact, I was inspired to write this blog after a query from one of our...
Jun 21, 2018 | Web Analytics
Still not using video content for your website? Video content is now commonly placed within a company’s online marketing efforts, but if you think that video content is only for social media channels, you are mistaken! There are plenty of benefits that you are missing...
Sep 23, 2015 | Company updates, Digital Analytics, Google Analytics, Web Analytics
After a whirlwind trip to London for MeasureCamp, I’ve just about had time to process my thoughts, unpack my clothes and don my new t-shirt – they’re black this year, the nicest yet! I arrived on Friday morning to attend a training session on Google Tag Manager,...
