Third Party websites appearing as referrals in your Google Analytics account? How to stop this and use the referral exclusion list in Google Analytics to attribute conversions to the original source. This week, we encountered a client with a problem that is not unique...
What a night! We had a fantastic evening at #MeasureBowling Belfast 2019. Beer, craic and garlic bread – what more could you want? It was great to mingle and catch up with the #DigitalAnalytics community here in Belfast last night. We may be a small city, but we are...
What is Google Analytics 360? Google 360 is an ecosystem built by Google to help understand WHO visits a website, the JOURNEY they make when they get there, as well as helping you get to INSIGHTS and ACTION quicker. The platform includes everything from Tag...
Bot Spam traffic in Google Analytics has EXPLODED in the last few years. We’re seeing it all the time in our clients’ accounts. More and more we’re seeing this bot traffic attributed to Amazon. In fact, I was inspired to write this blog after a query from one of our...
Still not using video content for your website? Video content is now commonly placed within a company’s online marketing efforts, but if you think that video content is only for social media channels, you are mistaken! There are plenty of benefits that you are missing...
After a whirlwind trip to London for MeasureCamp, I’ve just about had time to process my thoughts, unpack my clothes and don my new t-shirt – they’re black this year, the nicest yet! I arrived on Friday morning to attend a training session on Google Tag Manager,...
