Jan 8, 2020 | Web Analytics
Back to work? It was a real shock to the system getting up before 10am and not eating chocolate for breakfast! We had a lovely Christmas break, and we wanted to reflect on how great 2019 was, so in this blog, we look back at our most popular posts from 2019 in case...
Oct 25, 2019 | Digital Marketing, Web Analytics
Any PPC campaign has the potential to offer a business better ROI, improved conversion rates and enhanced lead generation – but what if you’re not tracking leads? And even if you are, what if there are no “Thank You” pages on the site to track as goals in Analytics?...
Aug 19, 2019 | Google Analytics, Web Analytics
Third Party websites appearing as referrals in your Google Analytics account? How to stop this and use the referral exclusion list in Google Analytics to attribute conversions to the original source. This week, we encountered a client with a problem that is not unique...
Jun 14, 2019 | Web Analytics
What a night! We had a fantastic evening at #MeasureBowling Belfast 2019. Beer, craic and garlic bread – what more could you want? It was great to mingle and catch up with the #DigitalAnalytics community here in Belfast last night. We may be a small city, but we are...
Mar 20, 2019 | Google Analytics, Web Analytics
What is Google Analytics 360? Google 360 is an ecosystem built by Google to help understand WHO visits a website, the JOURNEY they make when they get there, as well as helping you get to INSIGHTS and ACTION quicker. The platform includes everything from Tag...
Feb 15, 2019 | Google Analytics, Web Analytics
Bot Spam traffic in Google Analytics has EXPLODED in the last few years. We’re seeing it all the time in our clients’ accounts. More and more we’re seeing this bot traffic attributed to Amazon. In fact, I was inspired to write this blog after a query from one of our...
