Common Digital Marketing Mistakes to Avoid

Written by Joanne Kearney

Joanne has over 10 years’ experience working in digital analytics, executing and managing many large scale projects across the UK and Ireland. Joanne is also an experienced trainer, having developed many customised corporate training schemes and regularly speaks at digital and analytics events.
November 11, 2016

Whether you’re an experienced digital marketer or just starting out, there are a few mistakes that you’ve probably made in the past or that you could be making in the future. We’ve put together a few points to discuss common mistakes across digital marketing and if avoided, will make a digital marketer and their campaigns more successful!

1. You’re Not Mobile Friendly

80% of people use their smartphones to access the internet. If your campaign isn’t mobile ready, you’re excluding a large proportion of your potential audience. From the website itself, to newsletters, everything needs to be compatible with smartphones and tablets, as well as laptops and PCs.

2. You’re Targeting the Wrong Audience

If you’re creating the best campaigns imaginable, showing it to the wrong people isn’t going to have the desired result. So, as well as thinking about the demographic of the audience, think about their behaviour and this will allow the targeting to be correct.

3. Not Having Clear Goals

Without define and communicating your goals and objectives from the start, it will be difficult to measure the impact that your digital marketing campaigns will have. Marketing goals will help to provide a reason to use certain tools and strategies, and will make your digital campaigns more worthwhile in the short-run and long-run.

4. Not Using Social Media Effectively

Social media is a great way to reach your audience however, setting up a Facebook business page and posting links to your blog isn’t using social media effectively. You need to figure out which channels your target audience is using, whether it be Twitter, LinkedIn, Facebook and so on. Once this is defined, you need to develop a strategy including what and when to post, how to get more likes and shares, and how to encourage engagement.

It’s easy to say that more followers make you look more authoritative and trustworthy. However, it’s often not practical to have bought ‘fake’ followers, as it’s better to build a network of real people who will have the potential to become customers in the near future.

5. You’re Not Measuring Results

As silly as it may sound, the only way to know if your digital marketing is effective is by measurement. Without it, you won’t know if your campaign was cost-effective and worthwhile. Google Analytics is a great tool to track the results of marketing campaigns in real time. So, if you don’t currently use a platform for measurement, we highly recommend getting started now.

In order for digital campaigns to be successful, it’s worthwhile taking the above points into consideration. If you’re just starting off with digital campaigns, be sure to read around and gain some knowledge before diving in!

Check out our previous blog on the top tips to help grow your business online!


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