Ecommerce Boom During Corona Virus Pandemic

Written by Nicole Grace Kelly

Nicole is our Digital Marketing Executive at GlowMetrics. She has worked on a range of digital campaigns, from social advertising to PPC and everything in between. She is passionate about all things digital, with a keen interest in SEO, influencer marketing and design.
May 29, 2020

With the world in lockdown, people are spending more and more time online. With over 3 billion people at home all over the globe, the online world is certainly not under lockdown.

We are keen to know your thought’s. Let us know in the comments. In this blog, Digital Marketing Executive Nicole explores how the eCommerce markets are performing during COVID-19 pandemic. According to research by Forbes, there are some online items that have seen huge increases since lockdowns were put in place.

Bread Makers Increase – I thought this was so random… then I thought about it. I have become Paul Hollywood obsessed during the pandemic, I love the smell of fresh bread around the house and now consider myself an artisan bread artist (total sarcasm) I have been killing myself kneading dough and completely forgetting the fact I could order a bread maker!

Toilet PaperThis was a more obvious trend. At the beginning of lockdown restriction’s, the entire UK went on a crazy manhunt for toilet paper leaving many supermarket shelves empty. Many were puzzled why consumers of all things were stockpiling on loo roll.

At-home Hair Colouring – As a girl with roots, I completely understand this trend. I myself have reached out to my hairdresser for at-home advice. With hair salons closed across the world, consumers are attempting to keep the grey away with at-home kits booming. I bought a box dye and coloured my hair, like many women and men across the globe. A great result, although many have not been as successful.

Clothing- I am sure many would agree that even before the pandemic UK consumers spent a lot of money on clothing and footwear. This industry is thriving as consumers are at home but still needing their retail therapy. In the past month, Amazon has announced that it will hire an additional 175,000 employees to allow them to keep up with demand, but it’s not just the global retail giant that has seen a huge jump in online sales.  

The above categories have seen increases in the last number of weeks, as consumer spending slows due to job losses, online sales have the potential to slide back. How will consumer shopping habits change in the future?

Is your business online? Are you using digital marketing to the best of your ability to show off your products and services? We would be more than happy to help get your business online and in front of your target audience.

If you have any questions about how GlowMetrics can help your business grow, please fill out our contact form or give us a call.





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