How to fully optimise your Google My Business Listing

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Written by Nicole Grace Kelly

Nicole is our Digital Marketing Executive at GlowMetrics. She has worked on a range of digital campaigns, from social advertising to PPC and everything in between. She is passionate about all things digital, with a keen interest in SEO, influencer marketing and design.
June 18, 2019

What is Google My Business?

Google My Business (GMB) is a free, tool provided by Google that helps companies manage how they appear on Google Search Results Pages, Maps and more.

An essential first step in any local SEO strategy is to claim and verify your local business – GMB listing. If you haven’t claimed and verified your listing yet, that’s the first step. Visit the

Getting on Google My Business can increase your chances of showing up in Google Maps and organic rankings in general.

Google My Business Listing

Above is our GMB.  As you can see, the knowledge card displays lots of information your audience would want to know:

  • Business Name
  • Business Descriptions
  • Address
  • Hours of operation
  • Phone Number
  • Link to website
  • Images
  • Link to Google Maps
  • Reviews
  • And more …

Now you know what GMB is, Let’s see how you can optimise your Google my Business Listing.

Give Google all the information it asks for…

There are a variety of questions Google wants you to fill out to complete your Google My Business listing . Give it to them! The more information they have about your business, the better.

When you have filled in all the information, your GMB listing will have essential information that will make it easier for potential customers to find more information about your company. If you don’t fill out all the information required, someone else could. Anyone can suggest an edit or change to your business listing and if accepted, will appear on your listing. Imagine competitors adding misleading information on your listing? It should become routine to check and update your listing regularly.

Business Descriptions

Google now gives you 750 characters including 250 characters before the “Read More” separator to describe your business and all your unique selling points you want to communicate to your audience. 

Make use of your best images

As consumers in 2019, we are very impatient. When we search for something or a business, we want information instantly. Using images of your business, products or services on GMB will only benefit you.

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Promote Events, Offers, & Content

GMB now allows you to have your content show up on Google Search and Google maps in your business’s knowledge panel. Any kind of content is right to post, but below are a few examples of what your user will want to see.

  • Blog articles
  • Company news
  • eBook downloads
  • Upcoming events
  • Special offers

Don’t look at the above list, and say ‘that’s too much effort‘ Think about it, if you have content going out from your business, like social media efforts, blogs, email content and so on. It’ simple to copy and paste that content on to GMB!

Restaurant and bars could make great use of the particular offers/promotions area. Wine of the month, specials etc. are great things to add to your knowledge card, giving the user information they don’t have to ask for. 

To Conclude…

When it comes to getting your local business ranking, there is a long list of SEO techniques you can utilise like producing quality, locally optimised content that gives your audience what they are looking for – and fast!

Now you know how to utilise your GMB listing to support your business. Get ahead of your competitors and list your business today. Remember to try to update it regularly with company news and content!

An excellent place for anyone to start is by creating and optimising their GMB listing. This is an excellent foundation for a local SEO campaign.



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