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Welcome to the GlowMetrics Blog – your go-to destination for trends, how-to guides and the latest industry updates in the world of digital analytics and digital marketing.  

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Posted by

Georgia Sloan

Mar 12th 2024

Digital Analytics Insights

5 min read

Tracking Website Conversions in Google Ads using Google Tag Manager

NOTE: The New Google Ads Design will be enforced sometime this year so we will be using the new interface What is a conversion? A conversion is an important interaction...

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Posted by

Georgia Sloan

Mar 6th 2024

Digital Analytics Insights

3 min read

Adding a Google Ads Conversion Linker tag using Google Tag Manager

Before you can start tracking Google Ads Conversions using Google Tag Manager, a Google Ads Conversion Linker tag must be in place on every page of your site that a...

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Posted by

Hannah Magorrian

Feb 29th 2024

Digital Analytics Insights

3 min read

Creating Custom Groups in Looker Studio

If you are a seasoned Looker Studio user, you are probably already familiar with creating custom groups in your data using calculated fields and CASE statements - but did you...

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Posted by

Anna Growcott

Feb 9th 2024

Digital Marketing Insights

5 min read

Is Social Media The New Search Engine?

With more people increasingly turning to alternative platforms to find information, it’s no surprise that TikTok has emerged as one of the go-to platforms for finding specific and authentic recommendations...

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Posted by

Kyle Crooks

Feb 8th 2024

Google Ads

6 min read

4 More Ways to Optimise a Google Ads Performance Max Campaign

Back in 2022, we published a blog on 9 Ways to Optimise a Performance Max Campaign, though since then Google has developed the campaign type and we have learned more...

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Posted by

Georgia Sloan

Jan 26th 2024

Digital Analytics Insights

7 min read

How To Track Top Navigation Menu Clicks via Google Tag Manager

In the dynamic world of online presence, understanding how users interact with your website is paramount for success. Enter Google Tag Manager (GTM), a game-changing tool designed to simplify the...

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Posted by

Kyle Crooks

Dec 21st 2023

Digital Marketing Insights

4 min read

Granting Access to Assets on Meta Business Manager

In life, we experience many complex challenges.  What career is right for you? Should you get a starter, dessert or both? How long do you really need to spend with...

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Posted by

Hannah Magorrian

Dec 7th 2023

Digital Analytics Insights

4 min read

Creating Custom Insights in GA4

For most of us, Google Analytics is the go to tool to generate insights and detect any changes or anomalies in your data, but sometimes all that data can be...

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Posted by

Conor Ross

Nov 22nd 2023

Digital Analytics Insights

4 min read

Adding Sparklines to Scorecards in Looker Studio

With the sunsetting of Universal Analytics and much of the industry’s focus on Google Analytics 4, you’d be forgiven if data visualisation techniques and embellishments in Looker Studio hasn’t been...

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