Googles relatively new tool, Google Data Studio, allows you to create branded reports with beautiful data visualisations to share with your clients.
The reports are easy-to-read, and customisable to each of your clients – and the best part? You can pull in more than just Analytics / AdWords Data. Data Studio provides a range of data sources you can choose to connect – and thanks to Community Connectors you can pull in social data as well:
Community Connectors are community developed connectors that enable access to a variety of data sources directly from within Data Studio – Supermetrics have developed a few, we’re going to talk about the LinkedIn connector that allows you to fetch data from LinkedIn ads into Google Data Studio!
Whilst in edit mode in a data studio report, select add new data source, then select LinkedIn Ads below community connectors and choose the LinkedIn account you wish to fetch data from and select connect:
You can use a pre-build report / template to create your report in seconds or create your own and easily display clicks, impressions, CTR, top performing campaigns, top social engagements etc.:
So, there you have it; an efficient and customisable way to show your online ad campaigns. We love Data Studio here at GlowMetrics as sometimes the data can be overwhelming to present to a client. Data studio introduces data visualisation to the ever-changing world of digital marketing and we are excited for what it brings!