Joanne has over 9 years’ experience working on digital marketing campaigns, specialising in search strategy, conversion optimisation, econometric modelling, web analytics and usability. She has executed and managed many large scale campaigns across the UK and Ireland for a number of clients including TV3, Trader Media Group, Betfair, Tourism & Discover Ireland, O2, Vodafone, P&G, Siemens, Sage, uSwitch, Electric Ireland and Kraft.

Michael Wilson

Digital Analytics Director

Nicola is the Digital Account Manager at GlowMetrics with an MA (Hons) in English Literature and Spanish from the University of Dundee and an MSc in Communication, Advertising and Public Relations from Ulster University.

With experience working in both agencies and on client-side, Nicola is an experienced marketer with over 6 years’ experience across a number of industries including Automotive, the Third Sector, Professional Services, Tech and Health Services.

With a passion for all things digital, Nicola enjoys keeping up with the latest trends in digital marketing and technology. The wealth and range of opportunities online have never been greater and Nicola loves helping clients make sense of the complex range of options to help them hit their business goals.

Conor is a Digital Analytics Specialist at GlowMetrics, having previously studied Psychology and an MSc in Research Methods at the University of Dundee, followed by a Marketing MSc at Queen’s University Belfast.

Before joining GlowMetrics, Conor worked on a number of research projects, focusing on various topics such as Psycholinguistics, Distinguishing Dialects, and Economic Decision Making.

With a keen interest in data visualisation, website optimisation, and consumer behaviour, Conor enjoys keeping up to date with the world of digital analytics and psychology. He is qualified across a range of products on the Google Marketing Platform, working particularly closely with Data Studio and Optimize. 

Currently in her final year studying Marketing at Ulster University, with two years’ experience already under her belt in the digital marketing world. She is enjoying her degree, especially her global marketing module. Nicole mentioned how excited she is to gain a digital skill set that can take her anywhere in the world!

With experience working agency and client-side, Nicole has worked on a range of digital campaigns, from social to PPC and everything in between. She is passionate about all things digital, with a keen interest in SEO, influencer marketing and design.

Specialises in: Surveys & PPC 

Mark joined us on placement as he completed his Marketing MSc at Queen’s University Belfast, gaining industry experience to go alongside his degree. He then joined the team full-time as a Digital Marketing Assistant, and is excited to get stuck in and continue working with all things digital!

In 2017, he graduated from Queens University Belfast having studied English and Drama. Mark decided to return to QUB in 2018 to study Marketing as a Master’s Degree. In his year between undergrad and masters, he lived in Barcelona teaching English and worked as Social Media Manager in a Summer School in England.