Meet the GlowMetrics Team | Digital Experts

Written by Nicole Grace Kelly

Nicole is our Digital Marketing Executive at GlowMetrics. She has worked on a range of digital campaigns, from social advertising to PPC and everything in between. She is passionate about all things digital, with a keen interest in SEO, influencer marketing and design.
April 16, 2020

Our team is packed with digital experts with a wealth of knowledge and experience in digital analytics and digital marketing. Our team is incredibly dedicated to our clients and helping them succeed in the digital world. 

Let’s meet them …


Joanne Kearney 

Digital Analytics Director 

Specialises in: Insights & Training


Joanne has over 9 years’ experience working on digital marketing campaigns, specialising in search strategy, conversion optimisation, econometric modelling, web analytics and usability. She has executed and managed many large scale campaigns across the UK and Ireland for a number of clients including TV3, Trader Media Group, Betfair, Tourism & Discover Ireland, O2, Vodafone, P&G, Siemens, Sage, uSwitch, Electric Ireland and Kraft.

Joanne is also an experienced trainer, having developed many customised corporate training schemes and regularly speaks at digital and analytics events across Ireland and the UK. She has a particular interest in ensuring clients get the best return on investment from offline and online campaigns and is currently in the process of building analytics software to integrate, evaluate and optimise marketing performance.


Michael Wilson

Digital Analytics Director

Specialises in: Tagging & Reporting



Michael has a BA (Hons) in Social Anthropology, Cultural & Media Studies from Queen’s University, Belfast with 10+ years of digital experience including roles at Channel 4, EA Sports and Microsoft prior to joining GlowMetrics in 2014 as a Data Analyst & becoming Digital Analytics Director in 2017.

As our resident Google Tag Manager expert, Michael implements complex tracking for our largest clients including VHI, nijobfinder, PropertyNews, Fraser Hart and Stage Entertainment while leading our wider analytics work across Google Analytics, GTM, Data Studio and Optimize.


Nicola Bell

Digital Account Manager

Specialises in: SEO & SEM

Nicola is the Digital Account Manager at GlowMetrics with an MA (Hons) in English Literature and Spanish from the University of Dundee and an MSc in Communication, Advertising and Public Relations from Ulster University.

With experience working in both agencies and on client-side, Nicola is an experienced marketer with over 6 years’ experience across a number of industries including Automotive, the Third Sector, Professional Services, Tech and Health Services.

With a passion for all things digital, Nicola enjoys keeping up with the latest trends in digital marketing and technology. The wealth and range of opportunities online have never been greater and Nicola loves helping clients make sense of the complex range of options to help them hit their business goals.


Conor Ross

Digital Analytics Specialist

Specialises in: Visualisation & A/B Testing

Conor is a Digital Analytics Specialist at GlowMetrics, having previously studied Psychology and an MSc in Research Methods at the University of Dundee, followed by a Marketing MSc at Queen’s University Belfast.

Before joining GlowMetrics, Conor worked on a number of research projects, focusing on various topics such as Psycholinguistics, Distinguishing Dialects, and Economic Decision Making.

With a keen interest in data visualisation, website optimisation, and consumer behaviour, Conor enjoys keeping up to date with the world of digital analytics and psychology. He is qualified across a range of products on the Google Marketing Platform, working particularly closely with Data Studio and Optimize. 


Nicole Grace Kelly 

Digital Marketing Executive

Specialises in: PPC, SEO & Design

Currently in her final year studying Marketing at Ulster University, with two years’ experience already under her belt in the digital marketing world. She is enjoying her degree, especially her global marketing module. Nicole mentioned how excited she is to gain a digital skill set that can take her anywhere in the world!

With experience working agency and client-side, Nicole has worked on a range of digital campaigns, from social to PPC and everything in between. She is passionate about all things digital, with a keen interest in SEO, influencer marketing and design.


Mark Doherty

Digital Marketing Assistant

Specialises in: Surveys & PPC 


Mark joined us on placement as he completed his Marketing MSc at Queen’s University Belfast, gaining industry experience to go alongside his degree. He then joined the team full-time as a Digital Marketing Assistant, and is excited to get stuck in and continue working with all things digital!

In 2017, he graduated from Queens University Belfast having studied English and Drama. Mark decided to return to QUB in 2018 to study Marketing as a Master’s Degree. In his year between undergrad and masters, he lived in Barcelona teaching English and worked as Social Media Manager in a Summer School in England.


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As we are spending a lot more time at home, why not upskill yourself in analytics or digital marketing? Our blog is a great way to start.


If you have any questions or want to get in touch, please feel free to leave a comment below or contact us at and we’d be happy to help.


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