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Welcome to the GlowMetrics Blog – your go-to destination for trends, how-to guides and the latest industry updates in the world of digital analytics and digital marketing.  

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Posted by

Nicola Russell

Jan 18th 2021

Digital Marketing Insights

5 min read

How to Use the Google Ads Auction Insights Report

Did you know that you can compare the performance of your Google Search campaigns with your main competitors? Read on to discover how to get the most from the Google...

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Posted by

Joanne Kearney

Dec 23rd 2020

5 min read

Goodbye 2020 and Hello Cookie Monster 2021

  So this is Christmas, and what have we done? Another year over, and a new one (nearly) begun. Nothing about this year has been normal. We’ve experienced a lot of...

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Posted by

Conor Ross

Dec 14th 2020

Digital Analytics Insights

4 min read

How To Extract Themes from Images in Data Studio

Presenting data in a more visually engaging way is becoming more and more popular as people realise the benefits of creating data dashboards that are visually appealing, easier to read...

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Posted by

Joanne Kearney

Nov 25th 2020

Digital Analytics Insights

5 min read

GA4 – The new Google Analytics, should you upgrade?

Google Analytics 4 is here! Released mid-October GA4 has been built to provide a more holistic and insight driven analytics platform- and one that is more suited to evolving privacy...

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Posted by

Michael Wilson

Nov 16th 2020

4 min read

New Google Tag Manager Preview Mode (October 2020) – Tag Assistant

We like surprises, don't we? Whenever we spotted a surge of comments on forums and social media about a huge change to the Google Tag Manager interface recently, it definitely...

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Posted by

Nicola Russell

Nov 9th 2020

Digital Marketing Insights

6 min read

6 Ways to Prep Your Google Ads Campaigns for Black Friday

Black Friday is the day after Thanksgiving and this year it falls on the 27th November, followed shortly after by Cyber Monday on 30th November and the unofficial beginning of...

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Posted by

Nicole Grace Kelly

Oct 26th 2020

4 min read

Digital Marketing During COVID -19 Circuit Breaker In Northern Ireland

As another lockdown looms over Northern Ireland, our thoughts are with everyone who is experiencing the effects of this. To the business being forced to shut and to the individuals...

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Posted by

Conor Ross

Oct 19th 2020

Digital Analytics Insights

4 min read

Connecting Google Surveys to Data Studio

Google Surveys is one of the most recent additions to the lineup of products available within the Google Marketing Platform, allowing you to easily create and publish online surveys, either...

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Posted by

Conor Ross

Oct 6th 2020

Digital Analytics Insights

3 min read

Data Studio Showcase: Formula 1 2020

Data visualisation is fast becoming one of the most important aspects of driving a data driven decision making process, supporting the presentation of key statistics and important information in a...

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