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Posted by
Nicola Russell
Sep 30th 2019
Digital Marketing Insights
3 min read
Average Position is Dead! Long Live Impression Share
It’s time to say goodbye to Avg. Position; it’s been a part of Google Ads (formally Google AdWords) from the start, but now it’s no more, starting from September 30th...
Posted by
Nicola Russell
Sep 20th 2019
Digital Marketing Insights
3 min read
Why You Should Consider Using LinkedIn Lead Gen Ads
LinkedIn is widely regarded as a professional networking site as opposed to more “social” media platforms like Facebook or Twitter. LinkedIn was initially created as a corporate recruitment platform, but...
Posted by
GlowMetrics
Sep 11th 2019
Placement blogs
2 min read
Meet Mark | Digital Marketing Assistant
We are delighted to welcome a new member of staff to the GlowMetrics team! Meet Mark, who is just starting his placement with us as a Digital Marketing Assistant! Mark...
Posted by
Conor Ross
Sep 10th 2019
Digital Analytics Insights
2 min read
Installing the Anti-Flicker Snippet for Google Optimize
One of the easiest ways to set up Google Optimize is using Google Tag Manager. All you need to do is add a simple tag to your container, and you’re...
Posted by
Joanne Kearney
Aug 19th 2019
Digital Analytics Insights
3 min read
How to use the Google Analytics Referral Exclusion List
Third Party websites appearing as referrals in your Google Analytics account? How to stop this and use the referral exclusion list in Google Analytics to attribute conversions to the original...
Posted by
Nicola Russell
Jul 30th 2019
Google Ads
4 min read
Quality Score Analysis & Data Studio
What Exactly is Quality Score? Quality Score is Google's rating of the quality and relevance of your keywords to your ads and landing pages. It’s used to determine your cost...
Posted by
Conor Ross
Jul 22nd 2019
Digital Analytics Insights
< 1 min read
Data Visualisation: Rugby World Cup Statistics
Data Visualisation in Google Data Studio Data Visualisation is a crucial aspect of presenting statistics and information in a way that can be easily be understood and analysed. There is...
Posted by
Nicola Russell
Jun 25th 2019
Digital Marketing Insights
8 min read
Mini Technical SEO Audit Checklist
All SEO starts with tech SEO. This Mini Technical SEO Audit is designed to help you kick-start your Tech SEO efforts. For many business websites, organic traffic is the bread...
Posted by
Conor Ross
Jun 9th 2019
Digital Analytics Insights
3 min read
Data Dashboard for Paid Social Campaigns
It can be time-consuming to keep track of all your Paid Social Campaigns, with each campaign running on a different channel or platform. Using Google Data Studio, you can collate...