Filter by:
Posted by
Nicola Russell
Feb 15th 2019
Digital Analytics Insights
4 min read
It’s time to check your Google Analytics for Amazon Bot Spam
UPDATE: As of 4th February 2020, the 'Network Domain' and 'Service Provider' dimensions in Google Analytics have been marked as 'no longer supported' and are returning (not set) values -...
Posted by
Michael Wilson
Jan 31st 2019
Digital Analytics Insights
2 min read
When to Update Your Referral Exclusion List in Google Analytics?
One of the most common issues that we come across happens when an e-commerce website has a payment portal that temporarily redirects the user to a third-party site to process...
Posted by
Conor Ross
Jan 25th 2019
Google Optimize
2 min read
Stop & Edit | Latest Features from Google Optimize
Google Optimize is Google’s tool for user experience testing, complete with Analytics and Ads integration, and Data Studio connectors expected in the future. As well as testing on your site,...
Posted by
Conor Ross
Jan 18th 2019
Digital Marketing Insights
4 min read
A Beginner’s Guide to Bing Webmaster Tools
While Google remains the undisputed leader of search engines, you shouldn’t be ignoring other offerings when it comes to ensuring your site ranks as highly as possible. According to the...
Posted by
Michael Wilson
Jan 8th 2019
Digital Analytics Insights
3 min read
Calculated Fields in Google Data Studio – How to Use Text Functions
Have you ever set up a report in Google Data Studio and realised your data isn’t as clean as you’d like it to be? Maybe you’ve used inconsistent naming conventions...
Posted by
Conor Ross
Dec 9th 2018
Digital Analytics Insights
4 min read
Getting The Most From Google Optimize
You’ve hopefully heard of Google Optimize by now, Google’s integrated tool for User Experience testing. There is more to Google Optimize than simply creating and running tests however, and we’re...
Posted by
Michael Wilson
Jul 12th 2018
Digital Analytics Insights
2 min read
What is FBCLID? How To Remove FBCLID parameter from Google Analytics
You might have noticed recently a new parameter has appeared in your Google Analytics reports. Your nice clean URL structure has been taken over by this 'fbclid' parameter and its...
Posted by
Michael Wilson
May 24th 2018
Google Tag Manager
3 min read
Tracking Youtube Videos via GTM in 2018 (Using New Built-In Youtube Trigger)
It used to be a lot more difficult tracking embedded Youtube video plays using Google Tag Manager. You either had to write your own custom script to listen for the...
Posted by
Joanne Kearney
Nov 8th 2017
Digital Marketing Insights
2 min read
Most Expensive Google AdWords Keywords in Ireland
Last week we came across an article on Search Engine Journal which was looking at the 25 most expensive AdWords keywords which got us thinking; what are the most expensive...