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Welcome to the GlowMetrics Blog – your go-to destination for trends, how-to guides and the latest industry updates in the world of digital analytics and digital marketing.  

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Posted by

GlowMetrics Staff

Sep 10th 2020

Digital Marketing Insights

2 min read

COVID-19 Digital Selling Capability Grant

Are you in the retail industry? Did your business take a dip in online sales due to COVID-19? The Minister for the Economy has launched a new £1 million COVID-19 Digital...

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Posted by

Nicola Russell

Sep 1st 2020

SEO

4 min read

Core Web Vitals Explained: Get Ready for Google’s Newest Ranking Factor

Google is always changing and tweaking their algorithm. Most of the changes they don’t announce so when they do, you know it’s going to be a big deal and back...

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Posted by

Michael Wilson

Aug 19th 2020

Google Tag Manager

3 min read

Server Side Tagging in Google Tag Manager – What is it? Should we use it?

Google Tag Manager is one of our favourite tools which allows us to control all our advanced tracking and conversion pixels from within one interface.  Until now, GTM has been...

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Posted by

Michael Wilson

Jul 10th 2020

Digital Analytics Insights

3 min read

Outbound Link Tracking in GTM using ‘Is Outbound’ Auto-Event Variable

Tracking outbound links in Google Tag Manager is not a new topic - we've written a guide explaining how to do it before - but there is a more efficient...

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Posted by

GlowMetrics

Feb 20th 2020

Placement blogs

< 1 min read

Meet Oscar | Work Experience Student

Meet Oscar, our latest work experience student. This week at GlowMetrics, Oscar has gained industry insights through the use of Google Ads, Keyword planning & website auditing. So, Oscar, tell...

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Posted by

Conor Ross

Jan 16th 2020

Digital Analytics Insights

3 min read

Navigation Buttons in Google Data Studio

Guide Users Through Your Data Dashboards Creating an intuitive user experience is a hugely important aspect of web design, and there is no reason that the same principles shouldn’t be...

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Posted by

Conor Ross

Jan 14th 2020

Google Data Studio

3 min read

Using Hyperlinks in Looker Studio

Looker Studio (formerly known as Google Data Studio) is packed with features, and it can take a while to get accustomed to the number of tools at your disposal. There...

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Posted by

Michael Wilson

Jan 14th 2020

2 min read

Introduction to Google Tag Manager

We’re big fans of Google Tag Manager here at GlowMetrics, and so are our clients… If you’re already using it, you’re probably a fan of it too.  If you’ve no...

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Posted by

Nicola Russell

Nov 27th 2019

Digital Marketing Insights

4 min read

How to Set Up A Smart Shopping Campaign in Google Ads

Google has been pushing its automated solutions more and more over the last few years. From automated bidding solutions to responsive and dynamic search ads, it's becoming clear that automation...

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