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Welcome to the GlowMetrics Blog – your go-to destination for trends, how-to guides and the latest industry updates in the world of digital analytics and digital marketing.  

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Posted by

Joanne Kearney

Aug 19th 2019

Digital Analytics Insights

3 min read

How to use the Google Analytics Referral Exclusion List

Third Party websites appearing as referrals in your Google Analytics account? How to stop this and use the referral exclusion list in Google Analytics to attribute conversions to the original...

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Posted by

GlowMetrics Staff

Aug 7th 2019

Digital Analytics Insights

3 min read

How to Get Content Ideas From Google Analytics

Are you trying to conjure up your next blog or content idea? Struggling to figure out what your audience wants to read about? We know writing an engaging blog post...

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Posted by

Nicola Russell

Jul 30th 2019

Google Ads

4 min read

Quality Score Analysis & Data Studio

What Exactly is Quality Score? Quality Score is Google's rating of the quality and relevance of your keywords to your ads and landing pages. It’s used to determine your cost...

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Posted by

Conor Ross

Jul 22nd 2019

Digital Analytics Insights

< 1 min read

Data Visualisation: Rugby World Cup Statistics

Data Visualisation in Google Data Studio Data Visualisation is a crucial aspect of presenting statistics and information in a way that can be easily be understood and analysed. There is...

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Posted by

Nicola Russell

Jun 25th 2019

Digital Marketing Insights

8 min read

Mini Technical SEO Audit Checklist

All SEO starts with tech SEO. This Mini Technical SEO Audit is designed to help you kick-start your Tech SEO efforts. For many business websites, organic traffic is the bread...

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Posted by

Conor Ross

Jun 9th 2019

Digital Analytics Insights

3 min read

Data Dashboard for Paid Social Campaigns

It can be time-consuming to keep track of all your Paid Social Campaigns, with each campaign running on a different channel or platform. Using Google Data Studio, you can collate...

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Posted by

Conor Ross

Apr 29th 2019

6 min read

Google Data Studio: An Overview of New Features

An Overview of New Features for 2019 Google’s data visualisation and reporting platform Data Studio has seen a huge number of tweaks and changes over the last year through a...

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Posted by

Michael Wilson

Mar 28th 2019

3 min read

What are Trigger Groups in Google Tag Manager?

You might have noticed a new addition to the Google Tag Manager interface this week, as Google released a new trigger type - Trigger Groups.  Wondering what a Trigger Group...

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Posted by

GlowMetrics Staff

Mar 20th 2019

4 min read

The Advantages of Google Analytics 360 Suite

What is Google Analytics 360? Google 360 is an ecosystem built by Google to help understand WHO visits a website, the JOURNEY they make when they get there, as well...

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