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Welcome to the GlowMetrics Blog – your go-to destination for trends, how-to guides and the latest industry updates in the world of digital analytics and digital marketing.  

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Posted by

Nicola Russell

Oct 25th 2019

Digital Marketing Insights

4 min read

5 Reasons PPC needs Google Tag Manager

Any PPC campaign has the potential to offer a business better ROI, improved conversion rates and enhanced lead generation – but what if you’re not tracking leads? And even if...

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Posted by

Nicola Russell

Oct 1st 2019

Digital Analytics Insights

3 min read

Google Data Studio: Edit the Layout of the Navigation Menu

Editor's Note -  2022 Update: Google has added new navigation options to Looker Studio, with the new Tab layout offering a clean and intuitive method of report navigation. There's also...

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Posted by

Nicola Russell

Sep 30th 2019

Digital Marketing Insights

3 min read

Average Position is Dead! Long Live Impression Share

It’s time to say goodbye to Avg. Position; it’s been a part of Google Ads (formally Google AdWords) from the start, but now it’s no more, starting from September 30th...

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Posted by

Nicola Russell

Sep 20th 2019

Digital Marketing Insights

3 min read

Why You Should Consider Using LinkedIn Lead Gen Ads

LinkedIn is widely regarded as a professional networking site as opposed to more “social” media platforms like Facebook or Twitter. LinkedIn was initially created as a corporate recruitment platform, but...

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GlowMetrics

Sep 11th 2019

Placement blogs

2 min read

Meet Mark | Digital Marketing Assistant

We are delighted to welcome a new member of staff to the GlowMetrics team! Meet Mark, who is just starting his placement with us as a Digital Marketing Assistant! Mark...

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Posted by

Conor Ross

Sep 10th 2019

Digital Analytics Insights

3 min read

Installing the Anti-Flicker Snippet for Google Optimize

One of the easiest ways to set up Google Optimize is using Google Tag Manager. All you need to do is add a simple tag to your container, and you’re...

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Posted by

GlowMetrics Staff

Aug 23rd 2019

7 min read

Learn Inbound 2019: Key Takeaways

 It may have taken a week, but we have finally found the time to get pen to paper (or fingers to keyboards) to share all our thoughts and learnings from...

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Posted by

Joanne Kearney

Aug 19th 2019

Digital Analytics Insights

3 min read

How to use the Google Analytics Referral Exclusion List

Third Party websites appearing as referrals in your Google Analytics account? How to stop this and use the referral exclusion list in Google Analytics to attribute conversions to the original...

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Posted by

GlowMetrics Staff

Aug 7th 2019

Digital Analytics Insights

3 min read

How to Get Content Ideas From Google Analytics

Are you trying to conjure up your next blog or content idea? Struggling to figure out what your audience wants to read about? We know writing an engaging blog post...

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