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Welcome to the GlowMetrics Blog – your go-to destination for trends, how-to guides and the latest industry updates in the world of digital analytics and digital marketing.  

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Posted by

Joanne Kearney

Apr 30th 2024

Digital Analytics Insights

4 min read

Using GA4 to Inform a Website Redesign

Are you planning a website redesign? Before diving in, have you conducted thorough research using previously collected user data? In today's data-driven world, there’s no excuse not to use the...

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Posted by

Anna Growcott

Apr 29th 2024

Digital Marketing Insights

3 min read

Best Practices For Lead Generation Campaigns

Regardless of whether you’re a B2B company, or whether you sell your products or services to B2C markets, lead generation is of the utmost importance to your business. Lead generation...

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Posted by

Nicola Russell

Apr 22nd 2024

Digital Marketing Insights

4 min read

PPC Espionage: How to Spy on Your Competitors’ Ads

In PPC, staying ahead of your competitors requires more than just intuition; it demands strategy, insight, and a little bit of spying. Yes, you read that right - PPC espionage....

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Posted by

Georgia Sloan

Mar 28th 2024

Digital Analytics Insights

2 min read

The Discrepancy Between LinkedIn’s ‘New Followers’ Metric and Actual Page Growth

Have you been using LinkedIn's analytics to track your page's New Follower growth, only to find yourself scratching your head when the numbers don't quite add up? If so, you're...

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Posted by

Nicola Russell

Mar 26th 2024

Digital Marketing Insights

4 min read

From FID to INP: Understanding Google’s Update to Core Web Vitals

On 12th March 2024, Google announced a significant update to their user experience metrics, known as Core Web Vitals, by replacing First Input Delay (FID) with Interaction to Next Paint...

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Posted by

Georgia Sloan

Mar 12th 2024

Digital Analytics Insights

5 min read

Tracking Website Conversions in Google Ads using Google Tag Manager

NOTE: The New Google Ads Design will be enforced sometime this year so we will be using the new interface What is a conversion? A conversion is an important interaction...

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Posted by

Georgia Sloan

Mar 6th 2024

Digital Analytics Insights

3 min read

Adding a Google Ads Conversion Linker tag using Google Tag Manager

Before you can start tracking Google Ads Conversions using Google Tag Manager, a Google Ads Conversion Linker tag must be in place on every page of your site that a...

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Posted by

Hannah Magorrian

Feb 29th 2024

Digital Analytics Insights

3 min read

Creating Custom Groups in Looker Studio

If you are a seasoned Looker Studio user, you are probably already familiar with creating custom groups in your data using calculated fields and CASE statements - but did you...

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Posted by

Anna Growcott

Feb 9th 2024

Digital Marketing Insights

5 min read

Is Social Media The New Search Engine?

With more people increasingly turning to alternative platforms to find information, it’s no surprise that TikTok has emerged as one of the go-to platforms for finding specific and authentic recommendations...

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