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Posted by
Michael Wilson
May 30th 2024
Digital Analytics Insights
4 min read
How To: Collect GCLID from Google Ads in GA4 via GTM
If you've been wondering how to store the GCLID parameter from your user's Google Ads clicks in GA4, this is the guide for you. If you've found your way here...
Posted by
Hannah Magorrian
May 22nd 2024
Digital Analytics Insights
3 min read
A Guide to New Chart Types in Looker Studio
If we’re being honest, we all have our favourite charts in Looker Studio. It can be easy to stay in our visualisation comfort zone with bar charts, pie charts, and...
Posted by
Kyle Crooks
May 15th 2024
Digital Marketing Insights
3 min read
Explaining Microsoft Advertising’s Multi-platform Feature
Running a business is hard. Sales, HR, Admin, Marketing, ensuring you have an endless supply of coffee… the list goes on. But what if you could run and manage search...
Posted by
Georgia Sloan
May 7th 2024
Digital Analytics Insights
3 min read
Using Report-Level Elements in Looker Studio
Tired of copying and pasting repetitive content across your Looker Studio reports? When you have elements that need to be on every page, it can feel like a chore to...
Posted by
Joanne Kearney
Apr 30th 2024
Digital Analytics Insights
4 min read
Using GA4 to Inform a Website Redesign
Are you planning a website redesign? Before diving in, have you conducted thorough research using previously collected user data? In today's data-driven world, there’s no excuse not to use the...
Posted by
Anna Growcott
Apr 29th 2024
Digital Marketing Insights
3 min read
Best Practices For Lead Generation Campaigns
Regardless of whether you’re a B2B company, or whether you sell your products or services to B2C markets, lead generation is of the utmost importance to your business. Lead generation...
Posted by
Nicola Russell
Apr 22nd 2024
Digital Marketing Insights
4 min read
PPC Espionage: How to Spy on Your Competitors’ Ads
In PPC, staying ahead of your competitors requires more than just intuition; it demands strategy, insight, and a little bit of spying. Yes, you read that right - PPC espionage....
Posted by
Georgia Sloan
Mar 28th 2024
Digital Analytics Insights
2 min read
The Discrepancy Between LinkedIn’s ‘New Followers’ Metric and Actual Page Growth
Have you been using LinkedIn's analytics to track your page's New Follower growth, only to find yourself scratching your head when the numbers don't quite add up? If so, you're...
Posted by
Nicola Russell
Mar 26th 2024
Digital Marketing Insights
4 min read
From FID to INP: Understanding Google’s Update to Core Web Vitals
On 12th March 2024, Google announced a significant update to their user experience metrics, known as Core Web Vitals, by replacing First Input Delay (FID) with Interaction to Next Paint...