News & Insights | GlowMetrics

Glow Blog

Welcome to the GlowMetrics Blog – your go-to destination for trends, how-to guides and the latest industry updates in the world of digital analytics and digital marketing.  

GlowMetrics
Filter by:
GlowMetrics

Posted by

Nicola Russell

Oct 31st 2023

Digital Marketing Insights

4 min read

Black Friday – 5 Steps to Get your Google Ads Ready

Black Friday is the highlight of the year for e-commerce PPC. In this blog, we'll guide you through the essential steps to prepare your Google Ads campaigns for Black Friday....

GlowMetrics arrow
GlowMetrics

Posted by

Kyle Crooks

Aug 8th 2023

3 min read

A Guide to Audience Signals in GA4

To put it simply, the Audience Signal feature in GA4 is a method of collecting additional data on Google Users who are signed into their Google account or have Ad...

GlowMetrics arrow
GlowMetrics

Posted by

Sadia Parveen

Jul 19th 2023

Digital Marketing Insights

3 min read

5 Features We Love About GA4

We’ll be honest – the transition to GA4, Google’s next-generation measurement solution, from Universal Analytics, has posed its fair share of challenges – some that are proving to be especially frustrating...

GlowMetrics arrow
GlowMetrics

Posted by

Kyle Crooks

Jun 13th 2023

Digital Marketing Insights

3 min read

Everything You Need To Know About The 2023 Changes To Meta Shops Have Settled – Jan 2024

At the end of April 2023, Meta announced that they would be making changes to Shops across their platforms, with different changes applying to different regions. This blog will look...

GlowMetrics arrow
GlowMetrics

Posted by

Nicola Russell

Jun 12th 2023

Digital Marketing Insights

3 min read

Introducing Google Merchant Center Next

Changes are coming to Google Merchant Center over the next 18 months as Google begins introducing Google Merchant Center Next – the next iteration of the Google Merchant Center. Read...

GlowMetrics arrow
GlowMetrics

Posted by

Anna Growcott

May 31st 2023

Digital Marketing Insights

2 min read

Maximise Your CRM Data In Your Google Ads Account

As we move into a cookieless world it’s imperative that we utilise our first party data to make smarter decisions. The information gathered from your CRM is a great way...

GlowMetrics arrow
GlowMetrics

Posted by

Hannah Magorrian

Mar 28th 2023

Digital Analytics Insights

2 min read

Alternatives To Google Optimize Post-Sunset

Goodbye Google Optimize! Google has recently announced they will be sunsetting Google Optimize and Optimize 360, effective from 30th September 2023. The announcement cited Google’s desire to provide a better...

GlowMetrics arrow
GlowMetrics

Posted by

Kyle Crooks

Mar 4th 2023

Digital Marketing Insights

4 min read

Spot-on Advertising: 8 Things We Learned Running Spotify Ads

According to Spotify, around 1/3 of the global online population uses the platform, with at least 60% of users engaging daily – ranking Spotify as one of the top platforms...

GlowMetrics arrow
GlowMetrics

Posted by

Nicola Russell

Mar 4th 2023

Digital Marketing Insights

5 min read

How Internal Links Can Improve Your Website’s SEO

Internal links are an important aspect of search engine optimization (SEO) as it helps search engines understand the structure of your website and the relationships between pages. In this blog,...

GlowMetrics arrow