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ANALYTICS

What is FBCLID? How To Remove FBCLID parameter from Google Analytics

You might have noticed recently a new parameter has appeared in your Google Analytics reports.  Your nice clean URL structure has been taken over by...

Getting The Most From Google Optimize

You’ve hopefully heard of Google Optimize by now, Google’s integrated tool for User Experience testing. There is more to Google Optimize than simply...

5 Tips to Help You Get Started with Google Optimize

One of the most important aspects of any website is the user experience. While it’s great to understand how consumers reach your website, it’s...

What’s Happening In
Digital Analytics

COMPANY NEWS

Google Marketing Platform Partner Summit 2018 –Day 2 of the Summit & Immersion Day

Earlier this month we attended the Google Partner Summit in San Francisco and although most of what was discussed was confidential and under NDA,...

Google Marketing Platform Partner Summit 2018 – Women’s Leadership Reception & Day 1 of the Summit

It’s just over a week now since we attended the Google Partner Summit in San Francisco and although most of what was discussed was confidential and...

MeasureCamp – London #13

The 13th Edition of MeasureCamp London took place last weekend in Etc Venues, Pimlico. We've been to MeasureCamp 5+ times now - it's an unconference...

Company News
and Events

DIGITAL MARKETING

It’s beacon, not bacon!

  Have you ever heard of a Beacon? Well neither had we, but now we have and this is how it looks! Google decided to send us a sample...

6 Quick Tips for Writing SEO Friendly Blog Posts

Simply having a blog doesn’t mean you’ll generate results. Even if you have high-quality content, it’s not always easy to get your blog noticed...

Thinking about advertising on YouTube?

We’ve put together an image showing the different steps that you’ll go through when creating a video campaign and top tips when choosing settings:...

The Latest in Digital
Marketing

Getting The Most From Google Optimize

Getting The Most From Google Optimize

You’ve hopefully heard of Google Optimize by now, Google’s integrated tool for User Experience testing. There is more to Google Optimize than simply creating and running tests however, and we’re here to help you get the most out of using Google Optimize. Here are...

Cristian’s – 1 Year in GlowMetrics

Cristian’s – 1 Year in GlowMetrics

Seems like yesterday when I was writing my first blog about the beginning of my internship here in GlowMetrics and moving to Northern Ireland all the way from Bolivia, it’s even more surreal thinking that was a year ago, but like we all know all the good things always...

My Experience At GlowMetrics By Eimear

My Experience At GlowMetrics By Eimear

Throughout this summer I completed a 6 week work placement in GlowMetrics which has been a great experience to gain a better knowledge into the marketing and digital analytics industry. I am currently an A-Level student who studies IT and therefore this placement gave...

Join Us at MeasureBowling Belfast 2018

Do you love analytics? Is bowling right up your alley? (See what I did there?) Okay, so the bowling skills aren't really necessary, although they will help, but a passion for analytics is a MUST! MeasureBowling is returning to Belfast on Thurs 11 October. Organised by...

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