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One of the most common issues that we come across happens when an e-commerce website has a payment portal that temporarily redirects the user to a third-party site to process their payment, then brings them back to the website again to confirm their order. The issue?...
Google Optimize is Google’s tool for user experience testing, complete with Analytics and Ads integration, and Data Studio connectors expected in the future. As well as testing on your site, Optimize allows you to create personalised experiences for your users,...
While Google remains the undisputed leader of search engines, you shouldn’t be ignoring other offerings when it comes to ensuring your site ranks as highly as possible. According to the latest estimates from Statista, Bing accounts for roughly 6.76% of the market...
At GlowMetrics, we’re big advocates for reporting tools that save time and make data easier to understand. This is why we love Google Data Studio. What is Google Data Studio, you ask? If you haven’t read our previous post on the Top 5 Reasons You Should Use Data...
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