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ANALYTICS

How to fully optimise your Google My Business Listing

Google My Business (GMB) is a free, tool provided by Google that helps companies manage how they appear on Google Search results, Maps and more.

MeasureCamp is Coming to Ireland!

MeasureCamp is coming to Ireland for the first time! The internationally-renowned data analytics unconference will take place at Google’s offices in...

MeasureBowling Belfast 2019 Highlights

MeasureBowling took place last night, in 19 cities across the globe gathering more than 300 digital analysts to play bowling.

What’s Happening In
Digital Analytics

COMPANY NEWS

Meet Niamh | Digital Analytics Assistant

We are delighted to welcome a new member of staff to the GlowMetrics team Meet Niamh, who is just starting her placement year with us as a Digital Analytics Assistant!

Farewell to 2018, Hello 2019!

GlowMetrics: Year In Review As we say goodbye to this year and hello to a New Year, we’ve taken a look at some of the highlights of 2018 for the...

Google Marketing Platform Partner Summit 2018 –Day 2 of the Summit & Immersion Day

Earlier this month we attended the Google Partner Summit in San Francisco and although most of what was discussed was confidential and under NDA,...

Company News
and Events

DIGITAL MARKETING

Facebook Announces New Updates for Groups, Events and App Redesign…

Events and groups are taking centre stage as Facebook moves away from the News Feed Facebook announced a revamp of its main mobile app. The focus...

How To Utilise Different Match Types in Paid Search

  Understanding Keyword Match Types in Paid Search When you’re using paid search ad platforms like Google Ads or Bing Ads, choosing the right...

A Beginner’s Guide to Bing Webmaster Tools

While Google remains the undisputed leader of search engines, you shouldn’t be ignoring other offerings when it comes to ensuring your site ranks as...

The Latest in Digital
Marketing

How To Create Clickable Images in Data Studio

How To Create Clickable Images in Data Studio

There have been a great number of new features introduced to Google Data Studio since it’s official release in September, many of which you can read about in this handy article (cheap plug, I know). For every new update that brings quality of life additions and...

Google Data Studio: An Overview of New Features

Google Data Studio: An Overview of New Features

  An Overview of New Features for 2019 Google’s data visualisation and reporting platform Data Studio has seen a huge number of tweaks and changes over the last year through a beta period, finally becoming generally available and free-to-use in September. The pace of...

How To Utilise Different Match Types in Paid Search

How To Utilise Different Match Types in Paid Search

  Understanding Keyword Match Types in Paid Search When you’re using paid search ad platforms like Google Ads or Bing Ads, choosing the right keywords to target is pretty important...well, actually, it’s really important. Doing your keyword research and picking the...

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