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Posted by
Georgia Sloan
Mar 12th 2024
Digital Analytics Insights
5 min read
Tracking Website Conversions in Google Ads using Google Tag Manager
NOTE: The New Google Ads Design will be enforced sometime this year so we will be using the new interface What is a conversion? A conversion is an important interaction...
Posted by
Georgia Sloan
Mar 6th 2024
Digital Analytics Insights
3 min read
Adding a Google Ads Conversion Linker tag using Google Tag Manager
Before you can start tracking Google Ads Conversions using Google Tag Manager, a Google Ads Conversion Linker tag must be in place on every page of your site that a...
Posted by
Hannah Magorrian
Feb 29th 2024
Digital Analytics Insights
3 min read
Creating Custom Groups in Looker Studio
If you are a seasoned Looker Studio user, you are probably already familiar with creating custom groups in your data using calculated fields and CASE statements - but did you...
Posted by
Anna Growcott
Feb 9th 2024
Digital Marketing Insights
5 min read
Is Social Media The New Search Engine?
With more people increasingly turning to alternative platforms to find information, it’s no surprise that TikTok has emerged as one of the go-to platforms for finding specific and authentic recommendations...
Posted by
Kyle Crooks
Feb 8th 2024
Google Ads
6 min read
4 More Ways to Optimise a Google Ads Performance Max Campaign
Back in 2022, we published a blog on 9 Ways to Optimise a Performance Max Campaign, though since then Google has developed the campaign type and we have learned more...
Posted by
Georgia Sloan
Jan 26th 2024
Digital Analytics Insights
8 min read
How To Track Top Navigation Menu Clicks via Google Tag Manager
In the dynamic world of online presence, understanding how users interact with your website is paramount for success. Enter Google Tag Manager (GTM), a game-changing tool designed to simplify the...
Posted by
Kyle Crooks
Dec 21st 2023
Digital Marketing Insights
4 min read
Granting Access to Assets on Meta Business Manager
In life, we experience many complex challenges. What career is right for you? Should you get a starter, dessert or both? How long do you really need to spend with...
Posted by
Hannah Magorrian
Dec 7th 2023
Digital Analytics Insights
4 min read
Creating Custom Insights in GA4
For most of us, Google Analytics is the go to tool to generate insights and detect any changes or anomalies in your data, but sometimes all that data can be...
Posted by
Conor Ross
Nov 22nd 2023
Digital Analytics Insights
4 min read
Adding Sparklines to Scorecards in Looker Studio
With the sunsetting of Universal Analytics and much of the industry’s focus on Google Analytics 4, you’d be forgiven if data visualisation techniques and embellishments in Looker Studio hasn’t been...