News & Insights | GlowMetrics

Glow Blog

Welcome to the GlowMetrics Blog – your go-to destination for trends, how-to guides and the latest industry updates in the world of digital analytics and digital marketing.  

GlowMetrics
Filter by:
GlowMetrics

Posted by

Kyle Crooks

Feb 24th 2023

SEO

5 min read

Top 10 SEO Tools we use in 2024

A quick Google Search (or any other search) for ‘SEO tools’ can lead you down quite a large rabbit hole of SEO tools ads, lists of SEO tools and reviews...

GlowMetrics arrow
GlowMetrics

Posted by

Anna Growcott

Feb 22nd 2023

Digital Marketing Insights

2 min read

How To Use ChatGPT For SEO

By now most people have probably heard of and sampled ChatGPT which launched at the end of 2022. The AI model has the ability to answer questions, write emails, generate...

GlowMetrics arrow
GlowMetrics

Posted by

Michael Wilson

Jan 18th 2023

Google Analytics

5 min read

Six Steps to Smooth Transition from UA to GA4 in 2023

Happy New Year! 2023 is the year that GA4 will officially become Google’s main analytics product with Universal Analytics scheduled to be sunset. On July 1, 2023, standard Universal Analytics...

GlowMetrics arrow
GlowMetrics

Posted by

Nicola Russell

Jan 17th 2023

SEO

6 min read

2023 SEO Forecast: What to Expect & How To Prepare

As we begin the new year, it's important to stay on top of the latest SEO forecast and predictions for 2023. The world of SEO is constantly evolving, from the...

GlowMetrics arrow
GlowMetrics

Posted by

Hannah Magorrian

Dec 30th 2022

Digital Analytics Insights

8 min read

GlowMetrics 2022 Wrapped

We say this every year but this year really has seen a lot of exciting changes (and a few challenges too) in the world of digital marketing and analytics. So...

GlowMetrics arrow
GlowMetrics

Posted by

Hannah Magorrian

Dec 20th 2022

Digital Analytics Insights

3 min read

Overcoming the GA4 Quotas in Looker Studio

Are limited GA4 Quotas causing errors in your Looker Studio/Google Data Studio reports? Have you looked at your Looker Studio dashboard built with the GA4 connector only to be met...

GlowMetrics arrow
GlowMetrics

Posted by

Joanne Kearney

Nov 11th 2022

Digital Analytics Insights

6 min read

Migrating to GA4 and GA4 Reports for eCommerce

This week I was speaking at e-Commerce Unpacked conference in Dublin - just in time for Black Friday! During the session I discussed the key differences in GA4 vs Universal...

GlowMetrics arrow
GlowMetrics

Posted by

Hannah Magorrian

Nov 8th 2022

Google Analytics

3 min read

Top Tips to Pass the Google Analytics Individual Qualification Exam

Google Analytics is a powerful tool and knowing how to use it can be very useful! The Google Analytics Individual Qualification, or GAIQ, demonstrates expertise in Google Analytics. To earn...

GlowMetrics arrow
GlowMetrics

Posted by

Nicola Russell

Oct 31st 2022

Google Ads

4 min read

5 Black Friday Tips for Google Search Campaigns

With only a few weeks left until the Black Friday weekend (25th November), now is the time to review, update and prepare your Google Ads for the biggest online shopping...

GlowMetrics arrow