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Posted by
Anna Growcott
Sep 11th 2022
Google Ads
5 min read
The New Performance Max Features & How To Use Them For The Holiday Season
Google is upgrading Performance Max campaigns with a range of new features just ahead of the busy shopping period. These features are specific to promoting seasonal sales which will enable...
Posted by
Kyle Crooks
Jul 27th 2022
Social Media
5 min read
9 Free Ways to Improve your LinkedIn Business Page 
A business's social media presence is a vital part of its marketing strategy – with LinkedIn now an expected part of the mix. Though, most businesses are not making full...
Posted by
Anna Growcott
Jul 4th 2022
Social Media
5 min read
Introducing the new Newsletter Publishing Option on LinkedIn
LinkedIn has recently announced that businesses can now add their Newsletters to their company pages. An area once dominated by email marketing, LinkedIn has taken the first steps to modernise...
Posted by
Nicola Bell
Jul 1st 2022
SEO
5 min read
SEO or PPC: Which is Better?
The SEO vs PPC debate has been raging for years. Which is better: buying your way to the top of search engines through a pay-per-click (PPC) campaign or cultivating your...
Posted by
Kyle Crooks
Jul 1st 2022
Digital Marketing Insights
5 min read
9 Ways to Optimise a Performance Max Campaign
Rolled out across all accounts in late 2021, Performance Max campaigns are Google Ads' new shiny automated toy. Here at GlowMetrics, we have tested Performance Max campaigns over the past...
Posted by
Anna Growcott
Jun 28th 2022
SEO
5 min read
What Exactly is E-A-T and Why It’s Important for SEO
Google implemented a broad core update at the end of May 2022 to its search engine algorithm. Core updates are significant because it means Google is refining how its search...
Posted by
Kyle Crooks
Jun 4th 2022
Google Data Studio
5 min read
How to include Google Ads Extension Data in your Google Data Studio Dashboard
Over the past few months, a number of our clients have been requesting Google Ads campaign extensions data in their Data Studio reports. While this sounds simple enough, sadly there...
Posted by
Nicola Bell
May 27th 2022
Google Ads
5 min read
Does Ad Strength Matter in Google Ads?
If you run ads on Google Ads you are probably familiar with metrics such as quality score or optimisation score, however, Responsive Search Ads have their own scoring metric called...
Posted by
Anna Growcott
May 20th 2022
SEO
5 min read
How To Prevent Google From Rewriting Your Title Tags
Page titles (title tags) have a large impact on click-through rates because they provide important context to search engines, but a recent study shows Google rewrites title tags more than...