Welcome to the GlowMetrics Blog – your go-to destination for trends, how-to guides and the latest industry updates in the world of digital analytics and digital marketing.
Feb 24th 2023
5 min read
A quick Google Search (or any other search) for ‘SEO tools’ can lead you down quite a large rabbit hole of SEO tools ads, lists of SEO tools and reviews...
Feb 22nd 2023
Digital Marketing Insights
2 min read
By now most people have probably heard of and sampled ChatGPT which launched at the end of 2022. The AI model has the ability to answer questions, write emails, generate...
Jan 18th 2023
Happy New Year! 2023 is the year that GA4 will officially become Google’s main analytics product with Universal Analytics scheduled to be sunset. On July 1, 2023, standard Universal Analytics...
Jan 17th 2023
6 min read
As we begin the new year, it's important to stay on top of the latest SEO forecast and predictions for 2023. The world of SEO is constantly evolving, from the...
Dec 30th 2022
Digital Analytics Insights
8 min read
We say this every year but this year really has seen a lot of exciting changes (and a few challenges too) in the world of digital marketing and analytics. So...
Dec 20th 2022
3 min read
Are limited GA4 Quotas causing errors in your Looker Studio/Google Data Studio reports? Have you looked at your Looker Studio dashboard built with the GA4 connector only to be met...
Nov 11th 2022
This week I was speaking at e-Commerce Unpacked conference in Dublin - just in time for Black Friday! During the session I discussed the key differences in GA4 vs Universal...
Nov 8th 2022
Google Analytics is a powerful tool and knowing how to use it can be very useful! The Google Analytics Individual Qualification, or GAIQ, demonstrates expertise in Google Analytics. To earn...
Oct 31st 2022
4 min read
With only a few weeks left until the Black Friday weekend (25th November), now is the time to review, update and prepare your Google Ads for the biggest online shopping...