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Welcome to the GlowMetrics Blog – your go-to destination for trends, how-to guides and the latest industry updates in the world of digital analytics and digital marketing.  

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Posted by

Joanne Kearney

Oct 18th 2022

Google Analytics

4 min read

12 Simple Steps To Exclude Internal Traffic From GA4

Stopping internal traffic from being reported in your Universal Analytics account used to be so simple - it’s a little tricker now in GA4.  We're here to help - if...

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Posted by

Conor Ross

Oct 13th 2022

Digital Analytics Insights

3 min read

Introducing Looker Studio

The Artist formerly known as Google Data Studio On October 11th 2022, as part of the Google Cloud Next event, it was announced that reporting and data visualisation tool Google...

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Posted by

Conor Ross

Oct 1st 2022

Digital Analytics Insights

5 min read

Five of the Best New Features in Google Data Studio

There has been a whole range of new features added to Google Data Studio throughout 2021, with many of the updates and additions offering improved usability and a streamlined experience...

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Posted by

Anna Growcott

Sep 26th 2022

Digital Marketing Insights

3 min read

Why UX Should Be A Priority For Digital Marketers

It won’t come as a surprise that user experience is now paramount when it comes to digital marketing. From your website design to your content and ad copy it’s imperative...

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Posted by

Michael Wilson

Sep 20th 2022

Digital Analytics Insights

4 min read

Does FBCLID affect GA4? Remove FBCLID + Other Unwanted Query Parameters in GA4

FBCLID is Facebook's Click Identifier - a query parameter appended to all links posted on Facebook since 2018. In response to browsers clamping down on third-party cookies, this FBCLID identifier...

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Posted by

Conor Ross

Sep 16th 2022

Digital Marketing Insights

5 min read

What is Google’s Helpful Content Update?

Google has just released an update to their algorithm, which could be one of the most significant updates since Panda back in 2011, with many SEOs predicting that the Helpful...

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Posted by

Anna Growcott

Sep 11th 2022

Google Ads

2 min read

The New Performance Max Features & How To Use Them For The Holiday Season

Google is upgrading Performance Max campaigns with a range of new features just ahead of the busy shopping period. These features are specific to promoting seasonal sales which will enable...

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Posted by

Kyle Crooks

Jul 27th 2022

Digital Marketing Insights

6 min read

9 Free Ways to Improve your LinkedIn Business Page 

A business's social media presence is a vital part of its marketing strategy – with LinkedIn now an expected part of the mix. Though, most businesses are not making full...

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Posted by

Anna Growcott

Jul 4th 2022

Digital Marketing Insights

3 min read

How To Create A LinkedIn Newsletter  

Back in March 2022 LinkedIn announced that businesses could add their Newsletters to their company pages. An area once dominated by email marketing, LinkedIn has taken the first steps to...

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